U-Lace
DealBaby and Children's Apparel and Accessories
U-Lace appeared on Shark Tank in Season 5.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 25%
- Offered equity
- $800K
- Sought valuation
- $200K
- On-air deal amount
- 35%
- Deal equity
- $571K
- Implied equity valuation
The pitch introduced U-Lace in Season 5, Episode 19. The episode aired March 7, 2014. The business was listed in Rochester, NY.
The ask was $200,000 for 25% of the company, an implied valuation of $800K.
U-Lace reached a recorded on-air agreement with Mark Cuban for $200,000 and 35% equity. The record lists a $571K implied deal valuation, compared with the $800K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.
The index records 60 accepted on-air deals among 116 Season 5 pitches. Across 241 fashion & beauty pitches with known outcomes in the index, 58% are recorded as accepted deals.
Is U-Lace still in business?
Read our 2026 update on where the company is now.
Sold on U-Lace?
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Frequently asked questions
Where can I buy U-Lace?
Check current availability on the company's official website. We have not verified an active Amazon listing for U-Lace.
Did U-Lace get a deal on Shark Tank?
U-Lace reached a recorded on-air agreement with Mark Cuban for $200,000 and 35% equity. The record lists a $571K implied deal valuation, compared with the $800K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.
Which shark made an on-air offer to U-Lace?
Mark Cuban appears in the recorded on-air terms for U-Lace. The deal answer above gives the recorded structure.
What season of Shark Tank was U-Lace on?
U-Lace appeared in Season 5, Episode 19, which aired March 7, 2014.
How much was U-Lace asking for on Shark Tank?
The founders asked for $200,000 for 25% of the company, a $800K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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