Bunny Eyez
DealTilt-able and flippable reading glasses
Bunny Eyez is a tilt-able and flippable reading glasses that got its big break on Shark Tank in Season 15, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
Founders Jenny Hutt, Stacy Fritz and Andrea Gluck stepped onto the carpet in Season 15, Episode 7 in the episode that aired November 17, 2023. Bunny Eyez, the tilt-able and flippable reading glasses, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 10% of the company, an implied valuation of $2M.
Daymond John made the deal at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Season 15 saw 87 pitches, and 59 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
The full story
Everything to know about Bunny Eyez
Bunny Eyez makes reading glasses that tilt and flip, built around a patented hinge that lets the wearer flip the lenses up like opera glasses instead of taking the frames off. The idea started with a real irritation: Stacy Fritz was sitting in a salon chair and her reading glasses kept getting tangled in her hair dye cape. The line later expanded to include blue light blocking versions for computer use.
The company pitched in Season 15, Episode 7, which aired in November 2023, presented by sisters Stacy Fritz and Jenny Hutt along with friend and business partner Andrea Gluck. They asked for 200,000 dollars for 10 percent, a 2 million dollar valuation. They were not a startup looking for validation: by the time they walked in, Bunny Eyez had lifetime sales of over 5 million dollars, including a peak year of 1.9 million dollars in 2019.
Several sharks passed before Daymond John stepped in. He put up the 200,000 dollars for 20 percent equity plus a 2 dollar royalty on every pair sold, with the equity stake set to step down to 15 percent once the royalty had paid back his original investment. That royalty-plus-equity shape is one of Daymond's signature structures, giving him a faster route back to his money independent of how the equity performs.
Where Bunny Eyez is now
Bunny Eyez is still selling. The tiltable frames remain available through the company's direct-to-consumer website, and the range now includes blue light blocking versions alongside the original readers. There is no indication in the available sales data that the brand sells through Amazon or major retail chains, so it appears to run primarily as a direct online business.
The reported year-by-year sales figures show real volatility. The company did over 600,000 dollars starting in the summer of 2018 and jumped to 1.9 million dollars in 2019, then pulled back to 1.3 million dollars in 2020, 700,000 dollars in 2021, and 400,000 dollars in 2022. Retail pricing sits between 35 and 40 dollars against a landed cost of about 3.70 dollars a unit, margins healthy enough to sustain a smaller, steady direct business. There is no independently confirmed net worth figure for the brand, and no updated valuation has been published by the founders or Daymond John's team.
Where to buy Bunny Eyez
Bunny Eyez is bought directly from the company's own website, bunnyeyez.com, which is still live and taking orders. This site's product data does not list Bunny Eyez on Amazon, and the available sales data gives no sign of major retail chain distribution, so the official site is the route. Frames typically run between 35 and 40 dollars, and the range covers both the original tiltable readers and blue light blocking versions for screen use.
Is Bunny Eyez still in business?
Read our 2026 update on where the company is now.
Sold on Bunny Eyez?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Bunny Eyez?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Bunny Eyez get a deal on Shark Tank?
Yes. Bunny Eyez closed a deal for $200,000 in exchange for 20% equity, with Daymond John.
Which shark invested in Bunny Eyez?
Daymond John invested in Bunny Eyez ($200,000 total as aired).
What season of Shark Tank was Bunny Eyez on?
Bunny Eyez appeared in Season 15, Episode 7, which aired November 17, 2023.
How much was Bunny Eyez asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
Is Bunny Eyez still in business?
Yes. Bunny Eyez is still open and still selling its tiltable reading glasses direct to consumers through its own website. Sales have cooled considerably from the 1.9 million dollar peak the company hit in 2019, but the business has not shut down.
What deal did Bunny Eyez get on Shark Tank?
Daymond John invested 200,000 dollars for 20 percent equity plus a 2 dollar royalty per pair sold, with the equity dropping to 15 percent once the royalty repaid his investment. The founders had asked for 200,000 dollars for 10 percent.
What makes Bunny Eyez different from normal reading glasses?
A patented hinge lets the lenses tilt and flip up, so you can glance over or past them without removing the frames. It was designed around the problem of readers getting in the way, including in a salon chair, which is where the idea came from.
Where can you buy Bunny Eyez?
Through the company's direct-to-consumer site, bunnyeyez.com. There is no indication the brand sells on Amazon or through major retail chains.
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