SunStaches

SunStaches are novelty sunglasses molded into full character faces, mustaches, masks, and themed shapes, designed as instant costumes you simply put on. The company was founded in the Los Angeles area by Daniel Gershon, David Levich, and Eric Liberman, who saw that a single pair of character-shaped shades could double as a party favor, a costume piece, and an impulse buy at registers and gift shops.

The team came into Shark Tank seeking 300,000 dollars for just 5 percent of the company, a confident valuation backed by existing sales and licensing momentum. Daymond John, with his deep background in branding and licensing, understood the path to growth through partnerships and made an offer. They closed at 300,000 dollars for 20 percent, trading more equity for Daymond's expertise in landing big brand deals.

SunStaches stood out because the product was inexpensive, instantly recognizable, and tailor-made for licensing. Rather than relying on a single design, the founders could keep applying their format to new characters and franchises. Daymond clearly valued their disciplined approach of scaling through focused licensing instead of chasing too many unrelated ideas at once.

After the episode aired, SunStaches leaned hard into licensing, the exact strength Daymond brought to the table. The brand secured deals to produce character eyewear tied to major entertainment properties, expanding the catalog well beyond the original designs and getting the glasses into more retail and party channels across the country.

As of 2026 SunStaches is still active and widely available, with an extensive range of officially licensed designs spanning franchises from companies such as Marvel, DC, and Disney. The product line continues to refresh around new movies and characters, and the glasses are easy to find online, which keeps the brand relevant for costumes, parties, and gifting.