Show No

ShowNo was a clever towel with a slit and a hood, designed so kids (and adults) could change out of a wet swimsuit in public without flashing anyone. It doubles as a beach towel and a wearable cover up, solving the awkward parking lot changing routine every parent knows. Founder Shelly Ehler, a mom from Orange County, California, came up with it after wrestling her own kids into dry clothes behind a car door.

Ehler asked for 50,000 dollars for 25 percent and delivered an energetic, heartfelt pitch that landed well. Lori Greiner, the show's retail and product expert, saw a perfect fit for her sales channels and offered 75,000 dollars for the same 25 percent, more cash than Ehler requested. Ehler accepted on the spot, thrilled to partner with a shark known for turning gadgets into mass market hits.

The product stood out because it was simple, relatable, and easy to demo, and because Ehler's story as a determined mom inventor was exactly the kind of underdog narrative the show loves. With Lori's retail muscle behind it, ShowNo looked like a strong candidate to become a seasonal bestseller.

There were early wins. Lori brought ShowNo onto national television and got it into a gift shop at a Walt Disney World water park, where the initial stock sold out. But the momentum did not convert into steady reorders, and the partnership with Lori was wound down after about a year as the two could not make the business work the way both had hoped.

Ehler kept trying, but repeated struggles with mass manufacturing made it hard to scale reliably, and she ultimately closed ShowNo for good around 2017. As of 2026 the company is no longer operating. Ehler moved on to a new career and has spoken openly about the realities behind a Shark Tank deal that looked promising on air.