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Shark Tank Index
Ruffle Butts

Ruffle Butts

Deal

Rugged Butts - Baby and Children's Apparel and Accessories

Ruffle Butts appeared on Shark Tank in Season 5.

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From the show

The Shark Tank pitch

$600K
Asked for
7%
Offered equity
$8.6M
Sought valuation
$600K
On-air deal amount
9%
Deal equity
$6.7M
Implied equity valuation

Amber Schaub and Mark Schaub presented Ruffle Butts in Season 5, Episode 5. The episode aired October 18, 2013. The business was listed in Grapevine, TX.

The ask was $600,000 for 7% of the company, an implied valuation of $8.6M.

Ruffle Butts reached a recorded on-air agreement with Lori Greiner for $600,000 and 9% equity. The record lists a $6.7M implied deal valuation, compared with the $8.6M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

The index records 60 accepted on-air deals among 116 Season 5 pitches. Across 241 fashion & beauty pitches with known outcomes in the index, 58% are recorded as accepted deals.

Is Ruffle Butts still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Ruffle Butts?

Check current availability on the company's official website. We have not verified an active Amazon listing for Ruffle Butts.

Did Ruffle Butts get a deal on Shark Tank?

Ruffle Butts reached a recorded on-air agreement with Lori Greiner for $600,000 and 9% equity. The record lists a $6.7M implied deal valuation, compared with the $8.6M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Ruffle Butts?

Lori Greiner appears in the recorded on-air terms for Ruffle Butts. The deal answer above gives the recorded structure.

What season of Shark Tank was Ruffle Butts on?

Ruffle Butts appeared in Season 5, Episode 5, which aired October 18, 2013.

How much was Ruffle Butts asking for on Shark Tank?

The founders asked for $600,000 for 7% of the company, a $8.6M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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