Ruck Pack

RuckPack was a combat nutrition shot, a compact energy and nutrition drink originally developed for military use, packing vitamins, antioxidants, and caffeine-free or caffeinated energy into a small bottle. It was founded by Rob Dyer, a Marine Corps officer who created the formula with deployed troops in mind and later positioned it for athletes and busy consumers who wanted a clean energy boost.

Dyer came in asking for 75,000 dollars for 10 percent. His military background and the product's origin story resonated strongly, and a bidding dynamic developed. Robert Herjavec and Kevin O'Leary ended up partnering to invest, putting in 150,000 dollars, double the original ask, for 20 percent. Dyer accepted the larger joint investment on the show.

RuckPack stood out for its authentic backstory and the founder's service record, which gave the brand credibility in a crowded energy and supplement category. The patriotic, mission-driven angle, combined with two sharks competing to invest, made it one of the more compelling pitches in its episode.

The brand grew quickly after airing. Sales reportedly jumped from around 35,000 dollars toward nearly half a million dollars in the following year, and the company landed a sizable deal to place RuckPack in thousands of Walgreens locations while adding caffeinated versions of the shot.

RuckPack's current status is less clear. Reporting points to the company changing hands and its retail and social media presence going quiet in recent years, with the last notable updates noting overstock rather than growth. Rob Dyer has continued to be associated with the brand, but the safest statement is that RuckPack's once-fast growth slowed and its present-day operation appears limited.