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Shark Tank Index
PurseCase

PurseCase

Deal

Women's Accessories

PurseCase appeared on Shark Tank in Season 5.

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From the show

The Shark Tank pitch

$55K
Asked for
12%
Offered equity
$458K
Sought valuation
$55K
On-air deal amount
15%
Deal equity
$367K
Implied equity valuation

Kelley Coughlan and Jenn Deese presented PurseCase in Season 5, Episode 10. The episode aired November 22, 2013. The business was listed in Los Angeles, CA.

They came in asking $55,000 in exchange for 12% equity, putting a $458K valuation on the business.

PurseCase reached a recorded on-air agreement with Daymond John for $55,000 and 15% equity. The record lists a $367K implied deal valuation, compared with the $458K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Season 5 has 116 pitches in the index, including 60 recorded on-air agreements. Across 241 fashion & beauty pitches with known outcomes in the index, 58% are recorded as accepted deals.

Is PurseCase still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy PurseCase?

Check current availability on the company's official website. We have not verified an active Amazon listing for PurseCase.

Did PurseCase get a deal on Shark Tank?

PurseCase reached a recorded on-air agreement with Daymond John for $55,000 and 15% equity. The record lists a $367K implied deal valuation, compared with the $458K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to PurseCase?

Daymond John appears in the recorded on-air terms for PurseCase. The deal answer above gives the recorded structure.

What season of Shark Tank was PurseCase on?

PurseCase appeared in Season 5, Episode 10, which aired November 22, 2013.

How much was PurseCase asking for on Shark Tank?

The founders asked for $55,000 for 12% of the company, a $458K valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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