Pink Picasso

Pink Picasso sells paint-by-numbers kits aimed at adults and beginners who want a relaxing, screen-free creative project. Each kit comes with a printed canvas, numbered paints and brushes so anyone can produce a finished painting by following the guide. Founders Ashley and Brittany Silfies, family by marriage, started the business as a side project and grew it into a notable name in the at-home crafting and hobby space.

On Season 13 they asked for 400,000 dollars for 5 percent, arriving with impressive revenue that triggered a bidding war. Lori Greiner and Daniel Lubetzky teamed up, and an agreement was reached on air at 500,000 dollars for 15 percent split between the two sharks. The strong sales numbers were what pulled multiple sharks into the chase for a stake in the company.

Pink Picasso resonated because it tapped into the surge of interest in calming, hands-on hobbies. Paint-by-numbers is approachable, satisfying and giftable, and the brand leaned into fun, trendy designs rather than dated imagery. That mix of accessibility and modern style, plus standout revenue for a craft company, made it one of the more talked-about pitches of its episode.

The brand kept growing and broadening its catalog after the show, adding more paint-by-numbers lines across different themes and difficulty levels, plus related creative products. It also earned repeated recognition on high-profile gift lists, which helped drive seasonal demand and widened its retail presence.

Notably, the founders have said the televised deal with Lori Greiner and Daniel Lubetzky did not ultimately close, and that they chose to retain full ownership of the company. Even without the sharks, Pink Picasso continued to expand. As of 2026 it remains active, selling through its own site, Amazon and major retailers.