Wildcoat

Wildcoat makes bold, animal-themed winter outerwear, coats and skiwear styled to look like bears, tigers, wolves, and other animals, aimed at people who want their cold-weather gear to stand out. The brand was founded by Carlo DiMeo and is based in Boulder, Colorado. DiMeo built it around eye-catching design and warmth, turning a winter jacket into a statement piece for the slopes and beyond.

Carlo came into Season 16 asking for 350,000 dollars for a 10 percent stake. The distinctive look drew competitive interest, and both Robert Herjavec and Daymond John circled the deal, pushing the negotiation. Robert, who has a strong track record in novelty apparel, ultimately won out, landing a deal at a larger equity share than the original ask after the two sharks lined up on similar terms.

Wildcoat stood out because the product is impossible to ignore. A coat that makes you look like a bear or tiger is instantly memorable on camera and on a ski lift. Robert's prior success with a novelty-apparel investment made him a natural fit, and the bidding tension between two sharks underscored how much the playful, high-impact design caught their attention.

After airing, Wildcoat expanded its lineup with new animal designs, added kids sizes, and introduced accessories, building on the visibility from the show and Robert's guidance. The brand pursued ambitious sales growth and leaned into its niche of bold, photogenic winter apparel for skiers and outdoor enthusiasts.

As of 2026 Wildcoat is still operating and selling through its official site at wildcoat.com. Reporting indicates the brand has grown its revenue year over year while navigating real challenges, including tariffs affecting overseas manufacturing. It remains an independent, design-driven outerwear company rather than a mass-market label, and specific figures should be treated as approximate.