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Shark Tank Index

Animated Lure

Deal

Rechargeable robotic lure

Animated Lure appeared on Shark Tank in Season 12.

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From the show

The Shark Tank pitch

$325K
Asked for
10%
Offered equity
$3.3M
Sought valuation
$325K
On-air deal amount
10%
Deal equity
$3.3M
Implied equity valuation

Sobhan Kanaee and Kanz Kayfan presented Animated Lure in Season 12, Episode 3. The episode aired October 30, 2020.

On the carpet, the number was $325,000 for a 10% stake, which valued the company at $3.3M.

Animated Lure reached a recorded on-air agreement with Kevin O'Leary for $325,000 and 10% equity. The record lists a $3.3M implied deal valuation. The recorded structure also included a royalty component; the headline amount alone does not describe those terms. These are the reported on-air terms, not confirmation that funding was completed.

Animated Lure appears among 100 Season 12 pitches; 71 are recorded as accepted on-air deals. Across 263 home & lifestyle pitches with known outcomes in the index, 68% are recorded as accepted deals.

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Frequently asked questions

Where can I buy Animated Lure?

We have not verified a current official store or active Amazon listing for Animated Lure. The product may be discontinued or sold under a different name.

Did Animated Lure get a deal on Shark Tank?

Animated Lure reached a recorded on-air agreement with Kevin O'Leary for $325,000 and 10% equity. The record lists a $3.3M implied deal valuation. The recorded structure also included a royalty component; the headline amount alone does not describe those terms. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Animated Lure?

Kevin O'Leary appears in the recorded on-air terms for Animated Lure. The deal answer above gives the recorded structure.

What season of Shark Tank was Animated Lure on?

Animated Lure appeared in Season 12, Episode 3, which aired October 30, 2020.

How much was Animated Lure asking for on Shark Tank?

The founders asked for $325,000 for 10% of the company, a $3.3M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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