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Shark Tank Index
Insta Fire

Insta Fire

Deal

fire starter product with less chemicals

Insta Fire appeared on Shark Tank in Season 7.

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From the show

The Shark Tank pitch

$300K
Asked for
10%
Offered equity
$3M
Sought valuation
$300K
On-air deal amount
30%
Deal equity
$1M
Implied equity valuation

The pitch introduced Insta Fire in Season 7, Episode 19. The episode aired February 21, 2016.

On the carpet, the number was $300,000 for a 10% stake, which valued the company at $3M.

Insta Fire reached a recorded on-air agreement with Mark Cuban and Lori Greiner for $300,000 and 30% equity. The record lists a $1M implied deal valuation, compared with the $3M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Insta Fire appears among 116 Season 7 pitches; 66 are recorded as accepted on-air deals. Across 263 home & lifestyle pitches with known outcomes in the index, 68% are recorded as accepted deals.

Is Insta Fire still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Insta Fire?

We have not verified a current official store or active Amazon listing for Insta Fire. The product may be discontinued or sold under a different name.

Did Insta Fire get a deal on Shark Tank?

Insta Fire reached a recorded on-air agreement with Mark Cuban and Lori Greiner for $300,000 and 30% equity. The record lists a $1M implied deal valuation, compared with the $3M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Insta Fire?

Mark Cuban and Lori Greiner appear in the recorded on-air terms for Insta Fire. The deal answer above gives the recorded structure.

What season of Shark Tank was Insta Fire on?

Insta Fire appeared in Season 7, Episode 19, which aired February 21, 2016.

How much was Insta Fire asking for on Shark Tank?

The founders asked for $300,000 for 10% of the company, a $3M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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