
Hug Sleep
Dealwearable blanket
Hug Sleep appeared on Shark Tank in Season 12.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $300K
- On-air deal amount
- 20%
- Deal equity
- $1.5M
- Implied equity valuation
Angie Kupper and Matt Mundt presented Hug Sleep in Season 12, Episode 3. The episode aired October 30, 2020.
They came in asking $150,000 in exchange for 10% equity, putting a $1.5M valuation on the business.
Hug Sleep reached a recorded on-air agreement with Mark Cuban and Lori Greiner for $300,000 and 20% equity. The record lists a $1.5M implied deal valuation. These are the reported on-air terms, not confirmation that funding was completed.
Season 12 has 100 pitches in the index, including 71 recorded on-air agreements. Across 263 home & lifestyle pitches with known outcomes in the index, 68% are recorded as accepted deals.
The full story
Everything to know about Hug Sleep
Hug Sleep makes the Sleep Pod, a wearable blanket built to mimic the calming feeling of a hug. It uses gentle, even compression across the body, similar in spirit to a weighted blanket but worn like a stretchy cocoon rather than draped on top. Founders Angie Kupper and Matt Mundt created it to help people who feel anxious or restless at night settle down and fall asleep more easily.
On Season 12 they asked for 150,000 dollars for 10 percent. The product demoed well, and two sharks wanted in. Mark Cuban and Lori Greiner teamed up, offering 300,000 dollars for 20 percent split between them. The founders accepted, gaining two heavyweight partners and double the capital they had asked for in exchange for a larger combined stake.
The Sleep Pod clicked because it solved a relatable problem in a simple, tactile way. People understood the appeal of feeling swaddled and secure, and the breathable, machine-washable fabric made it practical for everyday use. Having both Cuban and Greiner on board signaled real confidence, and the calming-compression angle gave Hug Sleep a clear identity in the sleep and wellness market.
Where Hug Sleep is now
The response was immediate. Sales surged on the night the episode aired and kept climbing in the months that followed, far outpacing the company's pre-show numbers. Hug Sleep used the attention to grow quickly and expand its catalog beyond the single original pod.
The company added variations such as a more mobile pod design, hooded versions, kids' sizes, loungewear and accessories, building out a fuller product line. As of 2026 Hug Sleep remains operational, with an active website and a broad catalog, indicating sustained demand for its compression-based sleep products well after the Shark Tank appearance.
Where to buy Hug Sleep
Hug Sleep products are sold through the official hugsleep.com store, which carries the original Sleep Pod plus newer variants, hooded options, kids' sizes and related loungewear and accessories. You pick a size based on your height and weight so the compression feels right. If gentle, all-over pressure helps you relax, and a heavy weighted blanket feels too hot or bulky, the breathable wearable format is a comfortable alternative. It is a wellness purchase rather than a necessity, so try the size guide first.
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Frequently asked questions
Where can I buy Hug Sleep?
Check current availability on the company's official website. We have not verified an active Amazon listing for Hug Sleep.
Did Hug Sleep get a deal on Shark Tank?
Hug Sleep reached a recorded on-air agreement with Mark Cuban and Lori Greiner for $300,000 and 20% equity. The record lists a $1.5M implied deal valuation. These are the reported on-air terms, not confirmation that funding was completed.
Which shark made an on-air offer to Hug Sleep?
Mark Cuban and Lori Greiner appear in the recorded on-air terms for Hug Sleep. The deal answer above gives the recorded structure.
What season of Shark Tank was Hug Sleep on?
Hug Sleep appeared in Season 12, Episode 3, which aired October 30, 2020.
How much was Hug Sleep asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
How does the Hug Sleep Sleep Pod work?
The Sleep Pod is a stretchy wearable blanket that applies light, even compression around the body. The pressure is meant to feel like a calming hug, similar to a weighted blanket but worn rather than laid on top, which can help some people relax and fall asleep.
Is Hug Sleep still in business?
Yes. As of 2026 the Hug Sleep website is active and selling a full catalog that has grown well beyond the original Sleep Pod, including hooded designs, kids' sizes and loungewear.
How do I choose the right Sleep Pod size?
Hug Sleep sizes the pod based on your height and weight so the compression feels snug but comfortable. Check the brand's size chart before ordering, since the right fit is what makes the calming pressure work as intended.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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