Biaggi

Biaggi makes foldable luggage, including hard-sided, four-wheeled carry-on bags and duffels that collapse flat into a compact pouch when not in use. The company was founded by Stephen Hersh in New York, who built the line around a patented hinge and lock system so a full-structured bag could fold down to roughly the size of a briefcase, solving the problem of bulky empty suitcases hogging closet space.

Hersh came into Shark Tank looking for 500,000 dollars in exchange for 30 percent of the company. The product impressed the panel, and both Daymond John and Lori Greiner made competing offers at 500,000 dollars for 33 percent. After stepping out to talk it over, Hersh chose Lori, betting that her retail and television background, especially her QVC relationship, would be ideal for teaching shoppers how the folding luggage works.

Biaggi stood out because the folding mechanism was easy to grasp on camera and addressed an everyday frustration that frequent travelers and small-space dwellers immediately understood. The competition between two sharks for the same deal underscored how marketable the idea was, and Lori's confidence that she could sell it on live television proved well placed.

Lori moved quickly to put Biaggi in front of a national audience, demonstrating the foldaway bags on the shopping channel where the transformation made for a compelling pitch. The exposure turned the product into a strong seller, and the company reported a large jump in revenue in the year following the show as the folding luggage found a receptive travel market.

As of 2026 Biaggi is still in business and active, selling through its own website and other retail channels. The brand expanded its range over time beyond the original folding suitcase to include additional bag styles such as duffels and backpacks, building out a fuller travel-gear lineup while keeping its space-saving, collapsible design as the core selling point.