Angellift

AngelLift is a needle-free anti-aging system built around a thin silicone strip, called a derma strip, that you place between your lip and gum line to smooth the wrinkles around the mouth from the inside. The company is based in San Diego and was brought to Shark Tank by Aaron and Kelly Bruce, a husband and wife team who positioned the product as a way to reduce fine lines without injections or surgery.

The couple asked the sharks for 500,000 dollars in return for 10 percent of AngelLift. Lori Greiner connected with the concept and the demonstration, and she made an offer of 500,000 dollars for 15 percent. Her interest came with a strong push toward television retail, since she saw the product as a natural fit for live demonstration on QVC where she could explain how the strip works.

The pitch became one of the more talked-about moments of the season because of the unusual placement of the product and the size of the number Lori was willing to commit. The idea of correction without injection resonated with viewers tired of cosmetic procedures, and the on-camera handshake suggested a clear path to a major retail channel for a small beauty brand.

The televised agreement with Lori did not end up closing, and the founders chose not to take the product onto QVC. Even without that partnership, the exposure from the episode drove a meaningful sales surge, and AngelLift reported strong revenue in the period that followed the broadcast as customers sought out the derma strips and related skincare items directly.

AngelLift continued to operate as an independent brand in the years afterward, selling through its own website and building out an online store rather than relying on the shopping channel. As of 2026 the company is still active and selling its derma strips and skincare line. Public revenue claims vary by source, so the most reliable takeaway is simply that the brand kept trading after the show.