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Shark Tank Index
The Lapel Project

The Lapel Project

Deal

stick-on false lapels for jackets

Season 8 · Ep 2Fashion & BeautyAired September 30, 2016

The Lapel Project appeared on Shark Tank in Season 8.

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From the show

The Shark Tank pitch

$150K
Asked for
20%
Offered equity
$750K
Sought valuation
$150K
On-air deal amount
30%
Deal equity
$500K
Implied equity valuation

The pitch introduced The Lapel Project in Season 8, Episode 2. The episode aired September 30, 2016.

They came in asking $150,000 in exchange for 20% equity, putting a $750K valuation on the business.

The Lapel Project reached a recorded on-air agreement with Mark Cuban for $150,000 and 30% equity. The record lists a $500K implied deal valuation, compared with the $750K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Season 8 has 96 pitches in the index, including 59 recorded on-air agreements. Across 241 fashion & beauty pitches with known outcomes in the index, 58% are recorded as accepted deals.

Is The Lapel Project still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy The Lapel Project?

We have not verified a current official store or active Amazon listing for The Lapel Project. The product may be discontinued or sold under a different name.

Did The Lapel Project get a deal on Shark Tank?

The Lapel Project reached a recorded on-air agreement with Mark Cuban for $150,000 and 30% equity. The record lists a $500K implied deal valuation, compared with the $750K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to The Lapel Project?

Mark Cuban appears in the recorded on-air terms for The Lapel Project. The deal answer above gives the recorded structure.

What season of Shark Tank was The Lapel Project on?

The Lapel Project appeared in Season 8, Episode 2, which aired September 30, 2016.

How much was The Lapel Project asking for on Shark Tank?

The founders asked for $150,000 for 20% of the company, a $750K valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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