Quikflip

Quikflip is a hoodie that converts into a backpack in a few seconds, solving the everyday annoyance of having nowhere to put a sweatshirt once you take it off. The brand was founded by Rener Gracie, a well known Brazilian jiu-jitsu instructor who came up with the idea after overheating on runs and getting tired of tying a hoodie around his waist. He wanted apparel that did double duty without straps, zippers around the body, or bulky add-ons.

Rener walked into Season 10 asking for 500,000 dollars in exchange for a small slice of the company, a high valuation that made the sharks lean in. He demonstrated the flip live, turning the hoodie inside out into a wearable pack in seconds, which got a strong reaction. Lori Greiner saw the retail potential right away and made an offer, structured partly as cash and partly as a credit line for inventory.

Quikflip stood out because the demo was instantly understandable and the product hit a real pain point for commuters, travelers, and students. The patented convertible design gave it a defensible edge, and the simple visual hook (a hoodie becoming a bag) made it easy to share. That clarity helped it land press attention beyond the show, including recognition for its inventive design.

The on-air handshake with Lori Greiner did not finalize after taping, which is common with Shark Tank deals. Even so, the exposure drove a meaningful sales spike, and Quikflip used the momentum to widen its lineup with rain jackets, pullovers, and kids sizes. The brand was also named among notable inventions of 2019, which added credibility for a young apparel startup.

As of 2026 Quikflip is still operating and selling through its own website and wholesale partners. The company has expanded its catalog well beyond the original hoodie and continues to market the convertible design as its signature feature. It runs as an independent direct-to-consumer apparel brand rather than a retail-shelf giant, focusing on its patented core product.