Proper Good, Where to Buy + Shark Tank On-Air Deal (Season 13)

From the show

The Shark Tank pitch

$400K
Asked for: 10%
Offered equity: $4M
Sought valuation: $400K
On-air deal amount: 20%
Deal equity: $2M
Implied equity valuation

Christopher and Jennifer Jane presented Proper Good in Season 13, Episode 2. The episode aired October 15, 2021.

On the carpet, the number was $400,000 for a 10% stake, which valued the company at $4M.

Proper Good reached a recorded on-air agreement with Mark Cuban for $400,000 and 20% equity. The record lists a $2M implied deal valuation, compared with the $4M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Proper Good appears among 96 Season 13 pitches; 64 are recorded as accepted on-air deals. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

Mark Cuban$400K

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Frequently asked questions

Where can I buy Proper Good?

We have not verified a current official store or active Amazon listing for Proper Good. The product may be discontinued or sold under a different name.

Did Proper Good get a deal on Shark Tank?

Proper Good reached a recorded on-air agreement with Mark Cuban for $400,000 and 20% equity. The record lists a $2M implied deal valuation, compared with the $4M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Proper Good?

Mark Cuban appears in the recorded on-air terms for Proper Good. The deal answer above gives the recorded structure.

What season of Shark Tank was Proper Good on?

Proper Good appeared in Season 13, Episode 2, which aired October 15, 2021.

How much was Proper Good asking for on Shark Tank?

The founders asked for $400,000 for 10% of the company, a $4M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.