Electra, Where to Buy + Shark Tank On-Air Deal (Season 12)

From the show

The Shark Tank pitch

$350K
Asked for: 20%
Offered equity: $1.8M
Sought valuation: $350K
On-air deal amount: 30%
Deal equity: $1.2M
Implied equity valuation

Fran Harris presented Electra in Season 12, Episode 9. The episode aired January 8, 2021.

The ask was $350,000 for 20% of the company, an implied valuation of $1.8M.

Electra reached a recorded on-air agreement with Barbara Corcoran for $350,000 and 30% equity. The record lists a $1.2M implied deal valuation, compared with the $1.8M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

The index records 71 accepted on-air deals among 100 Season 12 pitches. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

Barbara Corcoran$350K

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Frequently asked questions

Where can I buy Electra?

We have not verified a current official store or active Amazon listing for Electra. The product may be discontinued or sold under a different name.

Did Electra get a deal on Shark Tank?

Electra reached a recorded on-air agreement with Barbara Corcoran for $350,000 and 30% equity. The record lists a $1.2M implied deal valuation, compared with the $1.8M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Electra?

Barbara Corcoran appears in the recorded on-air terms for Electra. The deal answer above gives the recorded structure.

What season of Shark Tank was Electra on?

Electra appeared in Season 12, Episode 9, which aired January 8, 2021.

How much was Electra asking for on Shark Tank?

The founders asked for $350,000 for 20% of the company, a $1.8M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.