Mad Rabbit

Mad Rabbit makes tattoo aftercare and skincare designed to keep new and existing tattoos vibrant, starting with a soothing tattoo balm and brightening products for inked skin. The brand was founded by Oliver Zak and Selom Agbitor, two Miami University graduates who spotted a gap in the market for modern, well-branded products aimed at the growing number of people with tattoos.

On their Season 12 pitch the founders asked for 500,000 dollars for 5 percent, a confident valuation backed by strong early online sales. Mark Cuban liked the founders and the size of the tattoo-care opportunity. After negotiation he offered 500,000 dollars for 12 percent equity, more than the founders initially wanted to give up, and they accepted to bring Cuban on as a partner.

Mad Rabbit stood out because tattoo aftercare was an underserved, fragmented category, and the founders presented it as a real consumer brand rather than a niche shop product. Their young, direct-to-consumer approach and clear sales traction made the case that ink aftercare could scale, which is exactly the kind of growth story Cuban tends to back.

After airing, Mad Rabbit grew quickly, expanding from its original balm into a fuller system of products such as numbing cream, sunscreen, body lotion, and washes formulated with tattooed skin in mind. The brand built out retail and partnership distribution and leaned into its direct-to-consumer strengths to keep scaling.

As of 2026 Mad Rabbit is still operating and is regarded as one of the stronger consumer-brand outcomes from its season. Reporting describes substantial revenue growth since the show and distribution that has reached national retail, tattoo parlors, and many countries, with Mark Cuban remaining involved as an investor and advisor.