eCreamery

eCreamery is an Omaha-based gourmet ice cream company that lets customers create and send personalized pints, with custom flavors and personally labeled packaging shipped to the recipient's door. It was founded in 2007 by Becky App and Abby Jordan, who started with a small parlor and the idea that ice cream could be a thoughtful, customizable gift rather than a generic treat.

The pair came to the Tank in Season 4 seeking 250,000 dollars for 33 percent to fund more production and freezer capacity. The Sharks enjoyed the product, but the conversation surfaced concerns about existing investors and the competitive gifting market. In the end none of the Sharks made an offer the founders could take, and eCreamery left without a deal.

Even without an investment, the segment showcased a clever twist on a familiar product, the personalization and gift angle that set eCreamery apart from grocery-aisle ice cream. The founders presented a real, established business with a parlor and a shipping operation, which is part of why the appearance translated into sales momentum despite the lack of a handshake.

The national airing drove a dramatic spike in traffic, with thousands of hits within hours and a strong run of online gift sales in the weeks that followed. eCreamery used the visibility to grow its direct-to-consumer gifting business rather than relying on outside Shark capital, building on the personalized-pint model that drew viewers in.

As of 2026 eCreamery is still operating. It maintains its Omaha parlor along with a production and shipping facility, runs subscription and gift-pack offerings online, and has distribution in some local grocery and theater venues. In 2019 it combined with another Omaha dessert maker, broadening its lineup while keeping the custom ice cream gifts at the core.