Season Recap

Shark Tank Season 11 Recap: Every Deal Worth Knowing

Season 11 by the numbers: 96 pitches, 63 recorded on-air deals, the largest reported amounts and available buying information.

Shark Tank Index TeamUpdated October 6, 20266 min read

By the time Season 11 aired across 2019 and 2020, Shark Tank had stopped feeling like a gamble for most founders who made it to the carpet. Two thirds of the pitches that season had accepted on-air offers recorded in the index. Out of 96 businesses that pitched, 63 had a recorded agreement, a 66 percent hit rate. That is a slight dip from the 68 percent the show posted the season before, but it is still a far cry from the early years when a yes was closer to a coin flip.

If you are trying to decide which season is worth your time, or you are researching a specific product before you buy it, Season 11 is a useful one to know. The index records offer amounts totaling $19.2 million across those 63 accepted on-air records. That total includes credit facilities and does not document cash transferred after filming. The recorded amounts skewed toward the everyday categories the show has always done well: food and drink led the way, followed by home and lifestyle, with health and wellness rounding out the top three. That last one is notable, since health pitches do not always crack a season's top tier.

Three offers tied at $1 million

Boost Oxygen, the portable canned oxygen brand, shares the largest recorded Season 11 amount with Goumi and Yellow Leaf Hammocks: $1 million each. Each $1 million entry is more than five percent of the season's recorded total. These figures describe the index's accepted on-air offers.

Goumi's amount was a credit limit. Inc.'s April 20, 2020 founder interview reported an accepted offer from Kevin O'Leary of a $1 million line of credit at 9% interest in exchange for 10% equity. IMD's April 2020 account reports the same terms. Those reports don't confirm the amount drawn or a later closing, and the credit limit doesn't establish an equity-only company valuation.

Inc. founder interview, April 20, 2020 · IMD founder account, April 2020

What you can actually still buy

This is the part most people care about. A deal on air does not mean a company survives, and plenty of Shark Tank businesses quietly fold within a year or two. From Season 11, the products still selling and easy to track down include Unbuckle Me, the car seat buckle release tool aimed at parents, and Yellow Leaf Hammocks, the handwoven hammock brand. Both have outlasted the episode that introduced them, which is more than you can say for a lot of one-hit pitches.

The shorter survivor list compared to the deal count is normal, not a red flag. Sixty-three companies had accepted on-air offers recorded in the index, and only a handful become durable, widely available brands. The rest hit supply problems, run out of cash, lose interest, or get squeezed by copycats once the episode airs and the idea is suddenly public. That attrition is baked into the model. If you found one of these through an old episode and want to know whether it is still a real business, Unbuckle Me and Yellow Leaf Hammocks are the safer bets from this batch, simply because they are still around and still selling years after their moment on screen.

Reading the trend the right way

Here is the thing to keep in mind if you are comparing seasons. The deal rate climbing into the high 60s does not mean the products got better. It mostly means the format matured. Founders who reach the Tank are better coached now, the producers have years of casting experience, and entrepreneurs walk in already knowing what a reasonable valuation looks like. A 66 percent yes rate is the show working as a well-oiled machine, not a sign that Season 11 was unusually strong.

So if you are using this season as a shopping guide, treat the deal itself as the weakest signal. A handshake on TV proves a shark liked the pitch on one particular day. What matters more is whether the company is still shipping product years later, whether the price holds up against competitors that have since copied the idea, and whether the thing solves a problem you actually have. Boost Oxygen shared the largest recorded on-air amount, but the right question is not which founder impressed Kevin O'Leary the most. It is whether canned oxygen, a hammock, or a car seat tool earns a spot in your cart on its own merits. The episode is entertainment. The buying decision is yours, and the numbers here are just the starting point.

Browse all 96 Season 11 products →

The season's biggest deals

1
Boost Oxygen
Season 11 · Kevin O'Leary
Recorded on-air deal
$1,000,000 recorded amount · 6.3% equity · With Kevin O'Leary
2
Goumi
Season 11 · Kevin O'Leary
Recorded on-air deal
$1,000,000 credit line at 9% interest · 10% equity alongside the credit facility · With Kevin O'Leary
In Inc.'s April 20, 2020 interview, Lili Yeo described accepting Kevin O'Leary's on-air offer of a $1 million line of credit at 9% interest in exchange for 10% equity. IMD's April 2020 account reports the same terms. This was a credit facility with an equity stake, so the credit limit does not establish an equity-only company valuation. These reports do not confirm a later closing or how much credit was drawn.
3
Yellow Leaf Hammocks
Season 11 · Daniel Lubetzky
Recorded on-air deal
$1,000,000 recorded amount · 25% equity · With Daniel Lubetzky
4
Bala Bangles
Season 11 · Mark Cuban + Maria Sharapova
Recorded on-air deal
$900,000 recorded amount · 30% equity · With Mark Cuban + Maria Sharapova
5
Circadian Optics
Season 11 · Mark Cuban + Lori Greiner
Recorded on-air deal
$750,000 recorded amount · 20% equity · With Mark Cuban + Lori Greiner
6
Outer
Season 11 · Lori Greiner
Recorded on-air deal
$750,000 recorded amount · 5% equity · With Lori Greiner · Royalty component recorded
7
Eterneva
Season 11 · Mark Cuban
Recorded on-air deal
$600,000 recorded amount · 9% equity · With Mark Cuban
8
TaDah
Season 11 · Daniel Lubetzky
Recorded on-air deal
$500,000 recorded amount · 25% equity · With Daniel Lubetzky
9
Aira
Season 11 · Lori Greiner + Robert Herjavec + Kevin O'Leary
Recorded on-air deal
$500,000 recorded amount · 15% equity · With Lori Greiner + Robert Herjavec + Kevin O'Leary
10
Knife Aid
Season 11 · Lori Greiner + Rohan Oza
Recorded on-air deal
$500,000 recorded amount · 20% equity · With Lori Greiner + Rohan Oza