Yum Crumbs

Yum Crumbs sells pre-made dessert crumb toppings, low in sugar and non-dairy, meant to dress up ice cream, yogurt, and baked goods without crushing cookies by hand. It came from a father and son team, Delson and Zaydon Jeanvilma, out of Edgewater, Florida.

They pitched in Season 15, Episode 7, which aired in November 2023, asking for 100,000 dollars for 10 percent of the company, a 1 million dollar valuation for a small food brand still building its retail footprint. Barbara Corcoran and Daymond John teamed up and put in the full 100,000 dollars, but at 20 percent instead of the 10 percent offered.

The trade the Jeanvilmas made is a common one on the show: protect the dollar amount you need to operate and give up equity instead. What sounds simple on television is not simple to build, since a shelf-stable, low-sugar, non-dairy crumb has to survive shipping, humidity, and months in a pantry without clumping.

Yum Crumbs kept expanding rather than pulling back once the ratings bump faded. The lineup grew past the original flavors to more than 20 options, including strawberry shortcake, chocolate eclair, and banana cream pie, with rotating seasonal drops such as a cosmic brownie flavor and a cotton candy variety. The company also added merchandise like tumblers and plush toys, and kept growing online sales and retail distribution.

The most frequently cited financial figure among Shark Tank tracking sites is lifetime sales crossing roughly 1.7 million dollars by 2023, which points to steady revenue rather than a viral spike. There is no audited net worth figure, and the company has not published one. As of 2026 the storefront is live and restocking, running promotions and adding flavors, with customer review dates on the site running into spring 2026.