Wondercide

Wondercide makes plant-powered pest control products for pets, people, and homes, using essential oils such as cedarwood instead of harsh synthetic pesticides to repel and kill fleas, ticks, and other bugs. The brand was founded by Stephanie Boone, who started developing natural solutions after her dog became seriously ill, which she connected to conventional chemical flea treatments. That personal scare pushed her to build safer alternatives that families could spray around children and animals.

On Shark Tank Season 7, Wondercide asked for $500,000 for 5 percent of the company, presenting a fast-growing natural pest-control brand. Lori Greiner made an offer and the two reached a verbal agreement on air for $500,000 in exchange for 3 percent plus a small per-unit payment until the investment was repaid. The mission-driven story and healthy sales made for an upbeat negotiation in the room.

Wondercide stood out by tapping into the growing demand for non-toxic products from pet owners wary of chemical treatments. Boone's founder story gave the brand authenticity, and its real revenue proved the natural niche could be a serious business rather than a small specialty play. That mix of purpose and proof is what made the pitch land.

After the episode, Boone decided not to move forward with Lori Greiner's offer, later explaining that on reflection she wanted to keep control of how the business was run. Even without the deal, the brand kept its strong growth, expanding distribution into hundreds of pet stores and major chains as demand for natural pest control continued to climb.

As of 2026 Wondercide is still operating as an active natural pest-control company. In recent years the brand brought in new leadership as Boone stepped back from the CEO role into a mentoring and investor position, and the company relocated its headquarters within Texas to support continued growth while expanding its retail reach.