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Shark Tank Index
Tough Cutie

Tough Cutie

Deal

Outdoor gear and apparel

Tough Cutie appeared on Shark Tank in Season 16.

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From the show

The Shark Tank pitch

$100K
Asked for
5%
Offered equity
$2M
Sought valuation
$100K
On-air deal amount
25%
Deal equity
$400K
Implied equity valuation

Brittany Coleman presented Tough Cutie in Season 16, Episode 9. The episode aired January 24, 2025. The business was listed in Las Vegas, NV.

On the carpet, the number was $100,000 for a 5% stake, which valued the company at $2M.

Tough Cutie reached a recorded on-air agreement with Barbara Corcoran for $100,000 and 25% equity. The record lists a $400K implied deal valuation, compared with the $2M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Tough Cutie appears among 64 Season 16 pitches; 48 are recorded as accepted on-air deals. Across 156 sports & outdoors pitches with known outcomes in the index, 65% are recorded as accepted deals.

Is Tough Cutie still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Tough Cutie?

Check current availability on the company's official website. We have not verified an active Amazon listing for Tough Cutie.

Did Tough Cutie get a deal on Shark Tank?

Tough Cutie reached a recorded on-air agreement with Barbara Corcoran for $100,000 and 25% equity. The record lists a $400K implied deal valuation, compared with the $2M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Tough Cutie?

Barbara Corcoran appears in the recorded on-air terms for Tough Cutie. The deal answer above gives the recorded structure.

What season of Shark Tank was Tough Cutie on?

Tough Cutie appeared in Season 16, Episode 9, which aired January 24, 2025.

How much was Tough Cutie asking for on Shark Tank?

The founders asked for $100,000 for 5% of the company, a $2M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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