Touch Up Cup, Where to Buy + Shark Tank On-Air Deal (Season 12)

From the show

The Shark Tank pitch

$150K
Asked for: 17.5%
Offered equity: $857K
Sought valuation: $200K
On-air deal amount: 25%
Deal equity: $800K
Implied equity valuation

The pitch introduced Touch Up Cup in Season 12, Episode 1. The episode aired October 16, 2020.

On the carpet, the number was $150,000 for a 17.5% stake, which valued the company at $857K.

Touch Up Cup reached a recorded on-air agreement with Blake Mycoskie for $200,000 and 25% equity. The record lists a $800K implied deal valuation, compared with the $857K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Touch Up Cup appears among 100 Season 12 pitches; 71 are recorded as accepted on-air deals. Across 42 business services pitches with known outcomes in the index, 52% are recorded as accepted deals.

Blake Mycoskie$200K

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Frequently asked questions

Where can I buy Touch Up Cup?

We have not verified a current official store or active Amazon listing for Touch Up Cup. The product may be discontinued or sold under a different name.

Did Touch Up Cup get a deal on Shark Tank?

Touch Up Cup reached a recorded on-air agreement with Blake Mycoskie for $200,000 and 25% equity. The record lists a $800K implied deal valuation, compared with the $857K requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Touch Up Cup?

Blake Mycoskie appears in the recorded on-air terms for Touch Up Cup. The deal answer above gives the recorded structure.

What season of Shark Tank was Touch Up Cup on?

Touch Up Cup appeared in Season 12, Episode 1, which aired October 16, 2020.

How much was Touch Up Cup asking for on Shark Tank?

The founders asked for $150,000 for 17.5% of the company, a $857K valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.