The Yard

The Yard Milkshake Bar turns a milkshake into a full dessert event, serving over-the-top shakes built inside a souvenir mason jar with the rim coated in icing, candy, and toppings. The concept comes from Logan and Chelsea Green, a husband-and-wife team from Gulf Shores, Alabama. Chelsea had run an ice cream shop with her mother since 2011, then opened a second store in 2017 focused on extreme specialty shakes, which grew into The Yard.

On their Season 11 pitch, the Greens asked for 400,000 dollars for 10 percent, but that stake covered only future franchise locations, not their existing stores. Mark Cuban liked the brand and the franchise upside. After some back and forth about exactly what he was buying, the couple accepted Cuban's offer of 400,000 dollars for 22 percent of the future franchise business while keeping full control of their original shops.

What made the segment stick was the visual spectacle and the founders' confidence that they could scale on their own terms. The shakes photograph beautifully, which made the brand a natural fit for social media. The Greens also held firm on protecting their existing locations, a negotiation detail that showed they understood the difference between their core stores and the franchise growth Cuban was betting on.

The exposure from airing drove a surge of franchise interest, and the brand expanded quickly across the country in the years that followed. Reporting on the deal indicates the on-air agreement with Mark Cuban was never formally finalized, yet the publicity alone helped fuel the growth the Greens had predicted. New franchised storefronts opened in multiple states as demand for the photogenic shakes spread.

As of 2026 The Yard Milkshake Bar is still operating and has grown into a multi-state chain with roughly 28 locations listed on its official site, including stores in Texas, Colorado, Florida, Ohio, and Maryland. It remains a franchise-driven dessert brand, and the founders continue to run the company and their original Gulf Shores shops.