The Fidget Game

The Fidget Game is a line of hands-on educational games that combine movement and tactile play with literacy and math skills, built to keep restless kids engaged while they learn. It was created by Brandi Dugal, a former teacher who designed the games to fit how children actually focus, letting them fidget productively while practicing reading and number skills aligned with classroom science.

Brandi came into Season 15 asking for 500,000 dollars for a 10 percent stake, pitching the games as a tool that works for both teachers and parents. Barbara Corcoran connected with the teacher-turned-founder story and the clear classroom use case. After negotiation, Barbara made a deal at a higher equity share than the original ask, backing Brandi's background and the proven demand from educators.

The Fidget Game stood out because it turned fidgeting, usually treated as a problem, into a learning advantage, which resonated with parents and teachers dealing with antsy kids. Brandi's credibility as a former educator and the games' alignment with the science of reading gave the pitch authority beyond a typical toy, making it feel like a genuine teaching aid.

After airing, The Fidget Game expanded quickly, growing its catalog well beyond reading to include math and time-telling titles and translating games into additional languages. The brand reported strong adoption across many schools and widened its lineup substantially, building on Brandi's classroom roots and Barbara's retail and marketing guidance.

As of 2026 The Fidget Game is still operating and selling through its official website at thefidgetgame.com. It has continued releasing new titles and pursuing retail partnerships, and the founder has kept up a habit of donating games to schools. The company runs as an active educational-games brand rather than a one-product seller.