Rekkie

Rekkie makes smart snow goggles with a built-in heads-up display that shows speed, navigation, messages, and group location so skiers and snowboarders stay connected without pulling out a phone in the cold. The company was founded by brothers Fletcher, David, and Henry Pease from the Cincinnati area, who wanted a way to keep track of friends and information on the mountain while keeping their eyes on the slope.

The brothers entered Season 15 asking for 300,000 dollars for a 10 percent stake and demonstrated how the display works inside the goggles. Mark Cuban, who gravitates toward connected hardware, took interest in the technology and the team. After back and forth, he made a deal at a slightly higher equity share than the original ask, betting on the product and the founders' technical ability.

Rekkie stood out because it packed a usable display into a normal-looking pair of goggles rather than a clunky add-on, and the family-of-brothers story gave the pitch personality. The idea of staying linked with your group on a big mountain without fumbling for a phone is easy to grasp, which helped the product land with both the sharks and viewers.

After airing, Rekkie used the exposure to grow direct sales through its website and continued improving the hardware. The brand rolled out an upgraded model with a brighter, higher-resolution display, better goggle-to-goggle range, and improved anti-fog lenses, showing it was investing in the technology rather than coasting on the TV appearance.

As of 2026 Rekkie is still operating and selling through rekkie.com, and it has released further updates including a newer lens and HUD generation with longer battery life and a quick-change magnetic lens system. The company remains an independent brand focused on smart eyewear for snow sports, with hints at potential applications beyond recreation.