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Shark Tank Index

PRO-NRG

Deal

Non-Alcoholic Beverages

Season 4 · Ep 6Food & DrinkAired October 19, 2012

PRO-NRG appeared on Shark Tank in Season 4.

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From the show

The Shark Tank pitch

$250K
Asked for
15%
Offered equity
$1.7M
Sought valuation
$250K
On-air deal amount
30%
Deal equity
$833K
Implied equity valuation

Tania Patruno and Brandon Jacobs presented PRO-NRG in Season 4, Episode 6. The episode aired October 19, 2012. The business was listed in Woodbridge, NJ.

They came in asking $250,000 in exchange for 15% equity, putting a $1.7M valuation on the business.

PRO-NRG reached a recorded on-air agreement with Daymond John for $250,000 and 30% equity. The record lists a $833K implied deal valuation, compared with the $1.7M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Season 4 has 103 pitches in the index, including 52 recorded on-air agreements. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

The full story

Everything to know about PRO-NRG

PRO-NRG was a line of protein-infused flavored waters, a lighter alternative to thick protein shakes for people who wanted protein in a refreshing, drinkable form. The brand was led by Tania Patruno of Woodbridge, New Jersey, who pitched alongside two-time Super Bowl champion running back Brandon Jacobs, an investor and the face of the product.

Patruno asked for 250,000 dollars for 15 percent. The sharks were impressed that, just months after launch, she had already pushed the drink into roughly 3,000 stores in the New York area through her own hustle. Daymond John was the interested shark, offering 250,000 dollars for 30 percent, with the deal tied to one of his existing supplement partnerships. Patruno agreed.

PRO-NRG stood out for two reasons: the unusual protein water format in a category dominated by shakes and powders, and the celebrity firepower of Brandon Jacobs standing behind it. Tania Patruno's early retail traction made the pitch feel like a real, fast-moving business rather than just an idea.

Where PRO-NRG is now

The brand grew quickly at first. Sales reportedly climbed from around 165,000 dollars before the show toward 1.5 million dollars in the following year, and the product reached Walgreens locations nationwide, with bigger projections ahead. For a stretch, PRO-NRG looked like a breakout beverage story.

The growth did not hold. The company later ran into business and legal difficulties and is no longer operating. Tania Patruno moved on to a career in real estate in New Jersey. PRO-NRG protein water is not produced or sold today through any official channel.

Where to buy PRO-NRG

PRO-NRG is no longer available. The company is out of business, so the protein water is not sold on the brand's old site, in stores, or through any official channel. There is no current product or support behind it. Shoppers interested in the concept can find protein water and clear protein drinks from a number of other beverage brands that have since entered the category through grocery and online retailers.

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Frequently asked questions

Where can I buy PRO-NRG?

Check current availability on the company's official website. We have not verified an active Amazon listing for PRO-NRG.

Did PRO-NRG get a deal on Shark Tank?

PRO-NRG reached a recorded on-air agreement with Daymond John for $250,000 and 30% equity. The record lists a $833K implied deal valuation, compared with the $1.7M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to PRO-NRG?

Daymond John appears in the recorded on-air terms for PRO-NRG. The deal answer above gives the recorded structure.

What season of Shark Tank was PRO-NRG on?

PRO-NRG appeared in Season 4, Episode 6, which aired October 19, 2012.

How much was PRO-NRG asking for on Shark Tank?

The founders asked for $250,000 for 15% of the company, a $1.7M valuation.

Is PRO-NRG still sold?

No. The company went out of business, and PRO-NRG protein water is no longer produced or available through any official seller.

Who pitched PRO-NRG on Shark Tank?

Tania Patruno pitched the protein water, joined by former NFL running back Brandon Jacobs, who backed the product personally.

What deal did PRO-NRG get?

Daymond John offered 250,000 dollars for 30 percent, with the deal connected to one of his existing supplement company partnerships, and Patruno accepted.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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