Pair Eyewear

Pair Eyewear sells affordable base glasses paired with magnetic snap-on front frames called top frames, so one pair can change colors, patterns, or licensed designs in seconds. It launched with a focus on kids' eyewear, letting children swap looks without buying entirely new glasses. The company was founded by Nathan Kondamuri and Sophia Edelstein, who met at Stanford and built the brand around customization at a low price point.

In their Season 11 pitch they asked for 400,000 dollars for 10 percent. The magnetic top-frame system impressed the room, and the founders showed how a single affordable base could be refreshed endlessly. Lori Greiner teamed with guest shark Katrina Lake of Stitch Fix, and the founders accepted 400,000 dollars for equity paired with a per-unit royalty until the investment was repaid.

Pair stood out because it reframed glasses as a fashion accessory you can restyle rather than a one-time medical purchase. The kid-friendly angle was relatable for parents tired of replacing broken or outgrown frames, and pairing Lori's retail expertise with Katrina Lake's direct-to-consumer fashion background signaled real growth potential for the customization model.

After the show Pair Eyewear expanded well beyond children's glasses into adult frames and an enormous catalog of swappable designs, including licensed top frames tied to major entertainment and sports brands. The company raised substantial outside funding to scale, growing from a niche kids' product into a broad direct-to-consumer eyewear brand.

As of 2026 Pair Eyewear is still operating and is one of the larger success stories from its season. Public reporting describes well over 100 million dollars raised, millions of frames sold, and expansion into physical retail and international markets. The core magnetic top-frame concept remains the foundation of the business.