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Shark Tank Index

Obvious Wines

Deal

wine

Season 10 · Ep 12Food & DrinkAired January 27, 2019

Obvious Wines appeared on Shark Tank in Season 10.

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From the show

The Shark Tank pitch

$150K
Asked for
5%
Offered equity
$3M
Sought valuation
$160K
On-air deal amount
12.5%
Deal equity
$1.3M
Implied equity valuation

The pitch introduced Obvious Wines in Season 10, Episode 12. The episode aired January 27, 2019.

They came in asking $150,000 in exchange for 5% equity, putting a $3M valuation on the business.

Obvious Wines reached a recorded on-air agreement with Lori Greiner for $160,000 and 12.5% equity. The record lists a $1.3M implied deal valuation, compared with the $3M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Season 10 has 92 pitches in the index, including 63 recorded on-air agreements. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

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Frequently asked questions

Where can I buy Obvious Wines?

We have not verified a current official store or active Amazon listing for Obvious Wines. The product may be discontinued or sold under a different name.

Did Obvious Wines get a deal on Shark Tank?

Obvious Wines reached a recorded on-air agreement with Lori Greiner for $160,000 and 12.5% equity. The record lists a $1.3M implied deal valuation, compared with the $3M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Obvious Wines?

Lori Greiner appears in the recorded on-air terms for Obvious Wines. The deal answer above gives the recorded structure.

What season of Shark Tank was Obvious Wines on?

Obvious Wines appeared in Season 10, Episode 12, which aired January 27, 2019.

How much was Obvious Wines asking for on Shark Tank?

The founders asked for $150,000 for 5% of the company, a $3M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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