Night Runner 270

The Night Runner 270 is a pair of lightweight LED lights that clip onto the laces of running shoes, giving runners a wide beam of forward light plus rear visibility so they can train safely in the dark. Renata and Doug Storer, a Florida-based couple, developed the product after Doug nearly fell during an early-morning run because he could not see the ground ahead. They wanted hands-free lighting that beat a headlamp or carrying a flashlight.

The Storers pitched in Season 8 asking for two hundred thousand dollars for 10 percent. They demonstrated the shoe lights and explained the safety problem they solved for night runners. Robert Herjavec connected with the product and the founders, and they reached an on-air agreement that included his investment plus additional financing to help them grow production and reach more customers.

Night Runner 270 stood out because it addressed a real, relatable safety concern with a clever, simple device. The visual of lights mounted right on the shoes made the benefit obvious, and the Storers' personal origin story, an injury that sparked an invention, gave the pitch authenticity that resonated with the sharks and the audience.

Reports indicate the televised handshake with Herjavec was not finalized after filming, a common outcome once due diligence begins. Even so, the Storers used the national exposure to drive a strong jump in website traffic and sales, and they grew the business on their own. They expanded the product line and rebranded the company as Night Tech Gear to cover a broader range of lighting gear.

As of 2026 the company continues to operate as Night Tech Gear and sells through its official site. Beyond the original shoe lights, the brand added products aimed at night workers and outdoor users, broadening from runners to anyone who needs hands-free lighting. The business has been built up independently of the original on-air deal.