Magic 5

TheMagic5 makes custom-fit swimming goggles tailored to each person's face. Instead of buying a generic pair that leaks or leaves marks, customers scan their face using the company's phone app, and the goggles are made to match that scan. Founders Bo Haaber and Rasmus Barfred, both with backgrounds in swimming and triathlon, started the company in Denmark after getting frustrated with poorly fitting goggles during training and racing.

On Season 13 they made an unusually confident ask, 500,000 dollars for just 2.5 percent, reflecting strong sales and a high valuation. The technology and traction sparked real interest. Robert Herjavec stepped up, and the deal closed at 1 million dollars for 6.5 percent, a much larger investment than the founders first proposed but at terms that still kept their stake mostly intact.

The hook was the custom-fit promise backed by an app-driven scanning process, which felt genuinely novel for a category most people consider commoditized. Leaky, uncomfortable goggles are a near-universal complaint among swimmers, so a personalized solution with a fit guarantee resonated. Pairing that with founders who actually competed gave theMagic5 credibility that helped it stand apart on the show.

After the deal, theMagic5 kept scaling its custom-fit model and worked to improve fulfillment speed. The company expanded its operations to better serve customers in Europe, reducing the wait time for orders on that side of the Atlantic as demand grew internationally.

The brand also continued developing its fitting technology and built partnerships within the swimming world to widen its reach. As of 2026 themagic5.com is active and selling custom goggles with its fit guarantee, and the company operates across both the United States and Europe, indicating steady growth since the Robert Herjavec investment.