Like Air

Like Air makes light, airy puffcorn snacks designed to be a cleaner, better-tasting alternative to typical puffed treats. The brand was founded by Allison Lin along with brothers Steve and Kevin Atieh, working out of New Jersey. They set out to create a snack that felt indulgent but used simpler ingredients, landing on a melt-in-your-mouth puffcorn that appeals to both kids and adults.

The team came into Season 15 asking for 300,000 dollars for a small equity stake, confident in the product's taste and growth. The sharks sampled the puffcorn and reacted to how light and addictive it was. Mark Cuban and Lori Greiner teamed up on a joint offer, ultimately taking a larger equity share than the original ask in exchange for their combined backing and retail know-how.

Like Air stood out because the snack genuinely tasted different in the room, and the founders had a relatable family-business story rooted in New Jersey. A snack pitch lives or dies on the taste test, and this one clearly won over the sharks. Having two heavyweight investors join forces signaled real confidence in the brand's shelf potential.

After airing, Like Air pushed into retail aggressively, building on the show's exposure and the sharks' connections. The brand picked up industry recognition and awards for its puffcorn and rolled out new flavors, using social media giveaways and sampling to grow its audience and repeat customers.

As of 2026 Like Air is still operating and selling through likeair.com as well as a growing list of major grocery and club retailers. The brand has expanded its flavor range and earned spots on notable growth and founder recognition lists, establishing itself as a rising name in the better-for-you snack aisle rather than a one-off novelty.