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Shark Tank Index
LiddUp

LiddUp

Deal

Coolers - Novelties

LiddUp appeared on Shark Tank in Season 4.

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From the show

The Shark Tank pitch

$100K
Asked for
10%
Offered equity
$1M
Sought valuation
$100K
On-air deal amount
33%
Deal equity
$303K
Implied equity valuation

Taylor Gwiazdon and Jayson Sandberg presented LiddUp in Season 4, Episode 21. The episode aired April 5, 2013. The business was listed in Las Vegas, NV.

On the carpet, the number was $100,000 for a 10% stake, which valued the company at $1M.

LiddUp reached a recorded on-air agreement with Kevin O'Leary for $100,000 and 33% equity. The record lists a $303K implied deal valuation, compared with the $1M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

LiddUp appears among 103 Season 4 pitches; 52 are recorded as accepted on-air deals. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

Is LiddUp still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy LiddUp?

Check current availability on the company's official website. We have not verified an active Amazon listing for LiddUp.

Did LiddUp get a deal on Shark Tank?

LiddUp reached a recorded on-air agreement with Kevin O'Leary for $100,000 and 33% equity. The record lists a $303K implied deal valuation, compared with the $1M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to LiddUp?

Kevin O'Leary appears in the recorded on-air terms for LiddUp. The deal answer above gives the recorded structure.

What season of Shark Tank was LiddUp on?

LiddUp appeared in Season 4, Episode 21, which aired April 5, 2013.

How much was LiddUp asking for on Shark Tank?

The founders asked for $100,000 for 10% of the company, a $1M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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