
Kreyòl Essence
DealKreyòl Essence -
Kreyòl Essence appeared on Shark Tank in Season 11.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 10%
- Offered equity
- $4M
- Sought valuation
- $400K
- On-air deal amount
- 5%
- Deal equity
- $8M
- Implied equity valuation
The pitch introduced Kreyòl Essence in Season 11, Episode 11. The episode aired January 12, 2020.
The ask was $400,000 for 10% of the company, an implied valuation of $4M.
Kreyòl Essence reached a recorded on-air agreement with Kevin O'Leary for $400,000 and 5% equity. The record lists a $8M implied deal valuation. The recorded structure also included a royalty component; the headline amount alone does not describe those terms. These are the reported on-air terms, not confirmation that funding was completed.
The index records 63 accepted on-air deals among 96 Season 11 pitches. Across 72 health & wellness pitches with known outcomes in the index, 60% are recorded as accepted deals.
The full story
Everything to know about Kreyòl Essence
Kreyol Essence makes natural hair and skin products built around Haitian black castor oil, a traditional ingredient pressed and roasted in Haiti. The company was co-founded by Yve-Car Momperousse and Stephane Jean-Baptiste. Momperousse started the venture after a personal hair-loss scare led her back to a remedy from her Haitian heritage, and she paired the beauty mission with a goal of creating jobs for women and farmers in Haiti.
On their Season 11 pitch the founders asked for 400,000 dollars for 10 percent and emphasized both the product line and the social impact behind it. The conversation with Kevin O'Leary grew tense, and Momperousse pushed back firmly during the negotiation. O'Leary's final structure included a per-unit royalty in perpetuity alongside an equity stake, which became the sticking point for the founders.
The segment is remembered for Momperousse standing her ground against Mr. Wonderful and for the clear sense of purpose behind the brand. Kreyol Essence was not just selling castor oil, it was selling a supply chain that paid Haitian women and farmers. That combination of a heritage ingredient and a visible social mission made the pitch memorable beyond the deal numbers.
Where Kreyòl Essence is now
The founders ultimately decided not to move forward with the perpetual-royalty arrangement after taping, but the show still raised the brand's profile considerably. Kreyol Essence reported strong revenue growth in the years after airing and expanded its retail footprint, landing placement in major national beauty and grocery chains.
As of 2026 Kreyol Essence is still operating and continues to sell its Haitian black castor oil products through its own site and retail partners that have included Ulta Beauty and other national stores. The company has maintained its mission of sourcing from Haiti and supporting jobs for women and farmers there.
Where to buy Kreyòl Essence
You can buy Kreyol Essence directly at kreyolessence.com, where the Haitian black castor oil, hair masks, and skin products are sold, and the brand has also been carried by retailers such as Ulta Beauty. A typical purchase gets you the signature castor oil for hair and scalp care plus related treatments. If you want a heritage ingredient with a transparent social mission behind it, the line is worth considering, particularly for dry hair and scalp routines.
Is Kreyòl Essence still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Kreyòl Essence?
We have not verified a current official store or active Amazon listing for Kreyòl Essence. The product may be discontinued or sold under a different name.
Did Kreyòl Essence get a deal on Shark Tank?
Kreyòl Essence reached a recorded on-air agreement with Kevin O'Leary for $400,000 and 5% equity. The record lists a $8M implied deal valuation. The recorded structure also included a royalty component; the headline amount alone does not describe those terms. These are the reported on-air terms, not confirmation that funding was completed.
Which shark made an on-air offer to Kreyòl Essence?
Kevin O'Leary appears in the recorded on-air terms for Kreyòl Essence. The deal answer above gives the recorded structure.
What season of Shark Tank was Kreyòl Essence on?
Kreyòl Essence appeared in Season 11, Episode 11, which aired January 12, 2020.
How much was Kreyòl Essence asking for on Shark Tank?
The founders asked for $400,000 for 10% of the company, a $4M valuation.
Did Kreyol Essence take the deal with Kevin O'Leary?
They agreed on air but later chose not to finalize it. The founders were uncomfortable with a royalty that would continue in perpetuity, so they walked away from the deal after the show.
What is Haitian black castor oil?
It is castor oil traditionally roasted and pressed in Haiti, which gives it a darker color. Kreyol Essence uses it as the core ingredient in its hair and skin products and sources it from Haiti.
Is Kreyol Essence still in business?
Yes. The brand is still operating in 2026, sells through its own website, and has been carried by national retailers including Ulta Beauty.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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