Innovation Pet
Dealline of pet toys, houses, and accessories
Innovation Pet appeared on Shark Tank in Season 7.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 5%
- Offered equity
- $5M
- Sought valuation
- $250K
- On-air deal amount
- 12.5%
- Deal equity
- $2M
- Implied equity valuation
The pitch introduced Innovation Pet in Season 7, Episode 21. The episode aired March 11, 2016.
On the carpet, the number was $250,000 for a 5% stake, which valued the company at $5M.
Innovation Pet reached a recorded on-air agreement with Kevin O'Leary for $250,000 and 12.5% equity. The record lists a $2M implied deal valuation, compared with the $5M requested valuation. The recorded structure also included a royalty component; the headline amount alone does not describe those terms. These are the reported on-air terms, not confirmation that funding was completed.
Innovation Pet appears among 116 Season 7 pitches; 66 are recorded as accepted on-air deals. Across 62 pets pitches with known outcomes in the index, 58% are recorded as accepted deals.
Is Innovation Pet still in business?
Read our 2026 update on where the company is now.
Sold on Innovation Pet?
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Frequently asked questions
Where can I buy Innovation Pet?
We have not verified a current official store or active Amazon listing for Innovation Pet. The product may be discontinued or sold under a different name.
Did Innovation Pet get a deal on Shark Tank?
Innovation Pet reached a recorded on-air agreement with Kevin O'Leary for $250,000 and 12.5% equity. The record lists a $2M implied deal valuation, compared with the $5M requested valuation. The recorded structure also included a royalty component; the headline amount alone does not describe those terms. These are the reported on-air terms, not confirmation that funding was completed.
Which shark made an on-air offer to Innovation Pet?
Kevin O'Leary appears in the recorded on-air terms for Innovation Pet. The deal answer above gives the recorded structure.
What season of Shark Tank was Innovation Pet on?
Innovation Pet appeared in Season 7, Episode 21, which aired March 11, 2016.
How much was Innovation Pet asking for on Shark Tank?
The founders asked for $250,000 for 5% of the company, a $5M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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