HYPD

HYPD, also known as The Hype Company, makes custom modular footwear, most notably recovery slides with interchangeable straps and bases so fans can personalize them with team logos, photos, and designs. The brand was founded by Cheng Kue and Marc Herzberger and is based in Denver, Colorado. Cheng brought deep footwear-industry experience, having worked with major shoe brands, which shaped the modular, made-to-order approach.

The pair came into Season 15 asking for 125,000 dollars for a 5 percent stake. The pitch hit a rough patch as the sharks balanced the valuation against the business, and several stepped out. Barbara Corcoran ultimately stepped in to save the deal, negotiating to a larger investment and equity share than the original ask, structured with cash and a credit line to fund growth.

HYPD stood out for its customization angle and the founders' real footwear pedigree, which gave the modular slide concept credibility. The drama of nearly leaving without an offer before Barbara stepped in made the segment memorable. The idea that fans could build slides featuring their favorite team or even their pet gave the brand an obvious hook in the sports and merchandise world.

After airing, HYPD used Barbara's backing and the show's visibility to expand operations and pursue licensing partnerships, including officially branded collegiate slides. The brand built out its customization options and leaned into its fan-merchandise positioning, pairing the modular design with plant-based midsole materials.

As of 2026 The Hype Company is still operating and selling through its official site at hype-company.com, where customers can build custom slides and shoes. The brand continues to manufacture in Denver and emphasizes quick, made-to-order production. It runs as an active custom-footwear business focused on sports fans and personalized designs.