Fysh Foods
DealPlant-based seafood
Fysh Foods, the plant-based seafood, landed on the national radar after pitching the sharks in Season 16, and convinced Daniel Lubetzky to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $150K
- Deal amount
- 30%
- Deal equity
- $500K
- Deal valuation
Zoya Biglary and Alix Traeger faced the sharks in Season 16, Episode 4 in the episode that aired November 8, 2024. Fysh Foods, the plant-based seafood, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 10% equity, putting a $1.5M valuation on the business.
Daniel Lubetzky made the deal at $150,000 for 30% equity. That priced the company at $500K, a haircut from the $1.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 16, 45 of 64 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Fysh Foods
Fysh Foods, rebranded on air as Finneato Fysh Foods, made plant-based seafood: salmon, tuna, and lox intended to be good enough that sushi chefs would actually use them. The recipes were built from organic fruits, vegetables, sea algae, and fermentation rather than the soy or wheat gluten that most plant-based seafood on the market is based on.
Zoya Biglary and Alix Traeger pitched in Season 16, Episode 4, which aired in November 2024. Zoya brought a decade of business development experience and a background as a private chef; Alix came out of BuzzFeed's Tasty video operation with a decade of food content production behind her. They asked for 150,000 dollars for 10 percent of the company, a 1.5 million dollar valuation.
Guest shark Daniel Lubetzky, the founder of Kind Snacks, made the offer. He opened at 150,000 dollars for 40 percent and the founders negotiated him down to 30 percent, closing the deal at a 500,000 dollar valuation.
Where Fysh Foods is now
Fysh Foods ran a business-to-business model from the start rather than chasing grocery shelf space. Frozen plant-based fillets went to caterers and restaurants, with wholesale sales concentrated in Los Angeles. Between 2023 and the most recent tracking available, the company reported roughly 50,000 dollars in wholesale revenue, with production costs around 4 dollars a unit against a wholesale price of 10 to 13 dollars and sashimi grade cuts fetching 20 to 40 dollars.
By 2026 the brand is no longer selling to the public. The company's own website states that it is no longer available for retail and that its recipes and production now live exclusively inside City Roots Hospitality, a New York City plant-based restaurant group. Shark Tank tracking sites had pegged an estimated net worth of roughly 665,000 to 700,000 dollars as of 2025, derived from the deal terms and the wholesale revenue rather than any audited valuation, and that standalone figure no longer really applies now that the product line sits inside a hospitality group.
Where to buy Fysh Foods
You cannot buy Fysh Foods as a consumer product any more. There is no storefront, no shopping cart on fyshfoods.com, and nothing on Amazon; the site itself states the brand is no longer available for retail. The only remaining routes to the product are eating at one of City Roots Hospitality's restaurants in New York City, where the recipes and production now live, or sending a wholesale inquiry to the company's food service contact address.
Is Fysh Foods still in business?
Read our 2026 update on where the company is now.
Sold on Fysh Foods?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Fysh Foods?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Fysh Foods get a deal on Shark Tank?
Yes. Fysh Foods closed a deal for $150,000 in exchange for 30% equity, with Daniel Lubetzky.
Which shark invested in Fysh Foods?
Daniel Lubetzky invested in Fysh Foods ($150,000 total as aired).
What season of Shark Tank was Fysh Foods on?
Fysh Foods appeared in Season 16, Episode 4, which aired November 8, 2024.
How much was Fysh Foods asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
Is Fysh Foods still in business?
Not as a retail brand you can order from. The company's own website states it is no longer available for retail and that its recipes and production now sit exclusively inside City Roots Hospitality, a New York City plant-based restaurant group.
What deal did Fysh Foods get on Shark Tank?
Guest shark Daniel Lubetzky, founder of Kind Snacks, invested 150,000 dollars. He opened at 40 percent and the founders negotiated him down to 30 percent. The original ask was 150,000 dollars for 10 percent.
What was Fysh Foods made from?
Organic fruits, vegetables, sea algae, and fermentation, rather than the soy or wheat gluten used as the base of most plant-based seafood. The line covered plant-based salmon, tuna, and lox.
Can you still buy Fysh Foods anywhere?
Not for home use. There is no consumer storefront and nothing on Amazon. The product survives inside City Roots Hospitality's restaurants, and wholesale inquiries can go to the company's food service contact address.
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