Fishwife, Where to Buy + Shark Tank On-Air Deal (Season 15)

From the show

The Shark Tank pitch

$350K
Asked for: 4%
Offered equity: $8.8M
Sought valuation: $350K
On-air deal amount: 6%
Deal equity: $5.8M
Implied equity valuation

Becca Millstein presented Fishwife in Season 15, Episode 10. The episode aired January 12, 2024.

The ask was $350,000 for 4% of the company, an implied valuation of $8.8M.

Fishwife reached a recorded on-air agreement with Lori Greiner and Candace Nelson for $350,000 and 6% equity. The record lists a $5.8M implied deal valuation, compared with the $8.8M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

The index records 59 accepted on-air deals among 87 Season 15 pitches. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

Lori Greiner$175KCandace Nelson$175K

The full story

Everything to know about Fishwife

Fishwife sells tinned seafood in illustrated packaging. Becca Millstein and Caroline Goldfarb founded it in 2020; the brand's story links Millstein's interest in conservas to time in Spain in 2015 and credits Danny Miller with the illustrations.

Millstein appeared in Season 15, Episode 10 on January 12, 2024. Looper's January 13 episode recap reports a $350,000-for-4% ask and an accepted on-air offer from Lori Greiner and Candace Nelson for $350,000 and 6%, plus advisory shares vesting over two years.

Fishwife: our story · ABC episode guide, January 12, 2024 · Looper episode recap (secondary), January 13, 2024

Where Fishwife is now

The Fishwife Cookbook by Becca Millstein and Vilda Gonzalez was published by HarperCollins on February 25, 2025, according to its Google Books publication record. The brand's own book page describes 80 recipes.

Fishwife maintains an online catalog of seafood, bundles and gifts. Stock varies: its homepage says Smoked Rainbow Trout is expected back in early 2027. Use the retailer locator for a local seller and call ahead, as the brand recommends.

Google Books publication record, February 25, 2025 · Fishwife cookbook details · Fishwife official shop and availability · Fishwife retailer locator

Where to buy Fishwife

Choose by seafood, sauce, ingredients and pack size. The Fly By Jing salmon page lists a three-pack of 3.2-ounce tins containing fish, soy and sesame. Check the selected pack's stock and gift-box option before ordering.

Fishwife and Fly By Jing salmon: pack and ingredients

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Frequently asked questions

Did Fishwife get a deal on Shark Tank?

Fishwife reached a recorded on-air agreement with Lori Greiner and Candace Nelson for $350,000 and 6% equity. The record lists a $5.8M implied deal valuation, compared with the $8.8M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Fishwife?

Lori Greiner and Candace Nelson appear in the recorded on-air terms for Fishwife. The deal answer above gives the recorded structure.

What season of Shark Tank was Fishwife on?

Fishwife appeared in Season 15, Episode 10, which aired January 12, 2024.

How much was Fishwife asking for on Shark Tank?

The founders asked for $350,000 for 4% of the company, a $8.8M valuation.

What does Fishwife sell?

Its catalog includes tinned salmon, tuna, sardines, anchovies, mackerel and mussels, along with bundles, gifts and a cookbook. Availability differs by item.

Who wrote The Fishwife Cookbook?

Becca Millstein and Vilda Gonzalez. HarperCollins published it in 2025; the brand describes 80 recipes.

Where can I buy Fishwife?

Start with eatfishwife.com or its retailer locator. Call a local retailer before traveling, because stock varies.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.