CitiKitty

CitiKitty is a toilet-training kit for cats, a tray that sits on a standard toilet seat with rings you remove over time so the cat learns to use the toilet instead of a litter box. Founder Rebecca Rescate came up with the idea while living in a small New York City apartment where the litter box took up space and odor she did not want. She built the kit, started selling it online, and grew it into a profitable mail-order business before television.

Rescate pitched in Season 2 asking for one hundred thousand dollars for 15 percent of the company. She handled the questioning confidently, having already proven the concept with real sales, and Kevin Harrington made the deal at one hundred thousand dollars for a slightly larger 20 percent stake. The fact that she arrived with an established, money-making operation rather than just an idea gave her leverage in the room.

CitiKitty stood out because it solved a problem buyers did not realize had a product. The pitch combined a quirky premise with genuine traction, and Rescate's calm, prepared delivery made her one of the more memorable early-season founders. She later became the only entrepreneur to pitch two separate companies on the show, returning with the HoodiePillow.

The exposure pushed CitiKitty's sales higher and cemented it as one of the show's earlier success stories. Rescate kept the business lean and direct-to-consumer, reinvesting in the brand while launching additional ventures. The kit remained a steady seller for cat owners looking to eliminate the litter box, and the company has reported strong cumulative sales over its run.

CitiKitty is still operating in 2026 and continues to sell its toilet-training kits. Rescate has gone on to run several brands beyond CitiKitty, including the HoodiePillow she also brought to Shark Tank, plus planner and other consumer products. The original kit remains the company's flagship and is still marketed to new cat owners.