Chord Buddy

ChordBuddy is a guitar learning aid that clips onto the neck of an acoustic or electric guitar with color coded buttons sitting over the strings. Press a button and it forms a full chord for you, so a complete beginner can strum real songs on day one. Founder Travis Perry, a musician from Dothan, Alabama, invented it to help his daughter learn guitar without quitting in frustration over sore fingers and tricky finger positions.

Perry asked for 125,000 dollars for 10 percent and backed it up with strong sales and pending orders, including interest from large retailers. Robert Herjavec connected with both the product and Perry's passion and made an offer, and the two settled on terms reported at 175,000 dollars for 20 percent. The demo was the hook, since seeing someone with no experience play a recognizable song immediately made the value obvious.

ChordBuddy resonated because it tackled the exact moment most beginners give up. The buttons are removed one at a time over a structured lesson plan, so the trainer weans you off itself as your fingers learn the chords. That teaching method, paired with a likable inventor and a clear on air demo, made it one of the more practical and memorable products of the season.

The Shark Tank exposure and Herjavec's involvement helped ChordBuddy expand from a single device into a full system, with lesson plans, songbooks, an app, tuners, guitar bundles, and specialty versions including left handed and worship editions. The brand also pushed into schools and music education programs, positioning ChordBuddy as a teaching tool rather than just a gadget.

ChordBuddy remains an active, US made brand in 2026, widely sold online and still tied to its Shark Tank origin. Travis Perry has continued to grow and promote the business over the years. While various headline revenue figures circulate, the verifiable picture is a durable product line that kept expanding and stayed on the market long after the episode.