Chirp

Chirp makes spine-shaped wheels and recovery tools designed to ease back tension, with its best known product being a foam-roller wheel you lie back over to stretch and release tight muscles. The company was founded by Tate Stock, who started selling the wheels online before the brand was even called Chirp. He built an audience early through online marketing and customer testimonials, which proved there was real demand for an affordable at-home back relief tool.

Tate came into Season 12 with strong numbers and asked for 900,000 dollars for a very small equity stake, signaling a high valuation backed by sales. The pitch leaned on the product already being a proven seller rather than a concept. Lori Greiner, who knows the recovery and wellness retail space, engaged and worked out a deal structured around a repayment timeline plus a modest equity piece, reflecting the company's healthy revenue.

Chirp stood out because it arrived at the tank as an established business, not an idea looking for funding. The wheel's simple shape and clear use made it easy to demonstrate, and the brand had already built trust with customers seeking drug-free back relief. That combination of a real product, real sales, and a recognizable form factor made the pitch memorable.

After airing, Chirp used the renewed attention to broaden its range beyond the original wheel into vibrating rollers, massage tools, and other muscle-recovery products. The brand pushed hard on direct online sales and retail placement, building on the momentum from the show and its strong pre-existing customer base.

As of 2026 Chirp is still operating, selling through its own website at gochirp.com and through major retailers. It has continued to release new recovery products and maintains a large customer following. The company has grown into a recognizable name in the at-home wellness and recovery category rather than a single-product brand.