
Bottle Breacher
DealNovelties
Bottle Breacher appeared on Shark Tank in Season 6.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $150K
- On-air deal amount
- 20%
- Deal equity
- $750K
- Implied equity valuation
Jen and Eli Crane presented Bottle Breacher in Season 6, Episode 8. The episode aired November 7, 2014. The business was listed in Tucson, AZ.
The ask was $150,000 for 10% of the company, an implied valuation of $1.5M.
Bottle Breacher reached a recorded on-air agreement with Mark Cuban and Kevin O'Leary for $150,000 and 20% equity. The record lists a $750K implied deal valuation, compared with the $1.5M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.
The index records 66 accepted on-air deals among 116 Season 6 pitches. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.
The full story
Everything to know about Bottle Breacher
Bottle Breacher makes bottle openers by hand from inert .50 caliber rifle casings. Eli Crane, a Navy SEAL veteran, and Jen Crane built the business in Tucson, Arizona, and framed it around hiring and training fellow veterans coming out of military service, so the pitch carried a mission alongside a genuinely unusual physical product.
The Cranes pitched in Season 6, Episode 8, which aired in November 2014. They asked for 150,000 dollars for 10 percent equity to scale production. Mark Cuban and Kevin O'Leary teamed up and funded the full 150,000 dollars, but took 20 percent between them rather than the 10 percent on the table.
Two sharks co-investing is a conviction signal, and the pairing made sense for a company trying to move from a garage operation to national distribution: Cuban on marketing and scale, O'Leary on deal structure and discipline.
Where Bottle Breacher is now
The company leaned harder into its veteran mission after the deal closed, reportedly supporting more than 280 veterans' events and partnering with organizations including the Navy SEAL Foundation, Folds of Honor, and the Chris Kyle Memorial Benefit. Production scaled with it. Tracking coverage of the post-show ramp describes output going from around 175 units a day before the episode to close to 1,000 a day afterward, and cites roughly 17 million dollars in cumulative sales. Those numbers come from tracking-site reporting rather than a company financial disclosure, so they are best read as reported rather than audited.
The product line widened well past the original opener into themed designs, holiday and corporate gift options, apparel, kitchen tools, and personalized engraving. More than a decade after the episode, Bottle Breacher is still selling across several channels at once, which is a stronger durability signal than most single-product Shark Tank alumni ever reach.
Where to buy Bottle Breacher
Bottle Breacher sells through its own site at bottlebreacher.com, and the spotlight coverage also lists Amazon, Etsy, and a network of small specialty retailers. Beyond the original .50 caliber opener there are themed versions, corporate and holiday gift sets, apparel, and kitchen tools, plus personalized engraving if you want a name or date on the casing.
Is Bottle Breacher still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Did Bottle Breacher get a deal on Shark Tank?
Bottle Breacher reached a recorded on-air agreement with Mark Cuban and Kevin O'Leary for $150,000 and 20% equity. The record lists a $750K implied deal valuation, compared with the $1.5M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.
Which shark made an on-air offer to Bottle Breacher?
Mark Cuban and Kevin O'Leary appear in the recorded on-air terms for Bottle Breacher. The deal answer above gives the recorded structure.
What season of Shark Tank was Bottle Breacher on?
Bottle Breacher appeared in Season 6, Episode 8, which aired November 7, 2014.
How much was Bottle Breacher asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
Is Bottle Breacher still in business?
Yes. It remains active more than a decade after the episode, selling through its own website along with Amazon, Etsy, and specialty retailers.
What deal did Bottle Breacher get on Shark Tank?
Mark Cuban and Kevin O'Leary invested together, putting up the full 150,000 dollars Eli Crane asked for but taking 20 percent equity instead of the 10 percent offered.
What is a Bottle Breacher actually made of?
Each opener is made by hand from an inert .50 caliber rifle casing. That manufacturing process is a large part of why the product is hard for generic bottle opener competitors to copy.
Where can I buy Bottle Breacher?
Through bottlebreacher.com, and per the spotlight coverage also on Amazon, Etsy, and at small specialty retailers. Engraving and gift sets are ordered through the site.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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