Bottle Breacher
DealNovelties
Bottle Breacher is a novelties that got its big break on Shark Tank in Season 6, and convinced Mark Cuban and Kevin O'Leary to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Shark Tank products rebrand or sell under a parent company. The button above searches current Bottle Breacher listings on Amazon so you see what's actually available today.
From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $150K
- Deal amount
- 20%
- Deal equity
- $750K
- Deal valuation
Founder Jen and Eli Crane stepped onto the carpet in Season 6, Episode 8 in the episode that aired November 7, 2014, bringing their Tucson, AZ business with them. Bottle Breacher, the novelties, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 10% of the company, an implied valuation of $1.5M.
Mark Cuban and Kevin O'Leary teamed up at $150,000 for 20% equity. That priced the company at $750K, a haircut from the $1.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Bottle Breacher
Bottle Breacher makes bottle openers by hand from inert .50 caliber rifle casings. Eli Crane, a Navy SEAL veteran, and Jen Crane built the business in Tucson, Arizona, and framed it around hiring and training fellow veterans coming out of military service, so the pitch carried a mission alongside a genuinely unusual physical product.
The Cranes pitched in Season 6, Episode 8, which aired in November 2014. They asked for 150,000 dollars for 10 percent equity to scale production. Mark Cuban and Kevin O'Leary teamed up and funded the full 150,000 dollars, but took 20 percent between them rather than the 10 percent on the table.
Two sharks co-investing is a conviction signal, and the pairing made sense for a company trying to move from a garage operation to national distribution: Cuban on marketing and scale, O'Leary on deal structure and discipline.
Where Bottle Breacher is now
The company leaned harder into its veteran mission after the deal closed, reportedly supporting more than 280 veterans' events and partnering with organizations including the Navy SEAL Foundation, Folds of Honor, and the Chris Kyle Memorial Benefit. Production scaled with it. Tracking coverage of the post-show ramp describes output going from around 175 units a day before the episode to close to 1,000 a day afterward, and cites roughly 17 million dollars in cumulative sales. Those numbers come from tracking-site reporting rather than a company financial disclosure, so they are best read as reported rather than audited.
The product line widened well past the original opener into themed designs, holiday and corporate gift options, apparel, kitchen tools, and personalized engraving. More than a decade after the episode, Bottle Breacher is still selling across several channels at once, which is a stronger durability signal than most single-product Shark Tank alumni ever reach.
Where to buy Bottle Breacher
Bottle Breacher sells through its own site at bottlebreacher.com, and the spotlight coverage also lists Amazon, Etsy, and a network of small specialty retailers. Beyond the original .50 caliber opener there are themed versions, corporate and holiday gift sets, apparel, and kitchen tools, plus personalized engraving if you want a name or date on the casing.
Is Bottle Breacher still in business?
Read our 2026 update on where the company is now.
Sold on Bottle Breacher?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Bottle Breacher?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Bottle Breacher get a deal on Shark Tank?
Yes. Bottle Breacher closed a deal for $150,000 in exchange for 20% equity, with Mark Cuban and Kevin O'Leary.
Which shark invested in Bottle Breacher?
Mark Cuban and Kevin O'Leary invested in Bottle Breacher ($150,000 total as aired).
What season of Shark Tank was Bottle Breacher on?
Bottle Breacher appeared in Season 6, Episode 8, which aired November 7, 2014.
How much was Bottle Breacher asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
Is Bottle Breacher still in business?
Yes. It remains active more than a decade after the episode, selling through its own website along with Amazon, Etsy, and specialty retailers.
What deal did Bottle Breacher get on Shark Tank?
Mark Cuban and Kevin O'Leary invested together, putting up the full 150,000 dollars Eli Crane asked for but taking 20 percent equity instead of the 10 percent offered.
What is a Bottle Breacher actually made of?
Each opener is made by hand from an inert .50 caliber rifle casing. That manufacturing process is a large part of why the product is hard for generic bottle opener competitors to copy.
Where can I buy Bottle Breacher?
Through bottlebreacher.com, and per the spotlight coverage also on Amazon, Etsy, and at small specialty retailers. Engraving and gift sets are ordered through the site.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
