Bombas

Bombas is an apparel brand built around comfort-focused basics, starting with athletic and everyday socks engineered with details like a honeycomb arch support, a seamless toe, and a blister tab. It was founded by David Heath and Randy Goldberg in New York, who learned that socks are the most requested clothing item at homeless shelters and built a buy-one, donate-one model into the company from day one.

On their Season 6 pitch the founders asked for 200,000 dollars for 5 percent. Daymond John connected with both the product quality and the mission-driven model, seeing a brand that could scale on the strength of its giving promise and its premium basics. He made a deal for 200,000 dollars in exchange for 17.5 percent equity, becoming a hands-on partner for the young company.

Bombas stood out because it married a genuinely improved everyday product with a clear social mission that gave customers a reason to choose it. Socks are a category most brands treat as an afterthought, so a company that engineered them carefully and tied every purchase to a donation had both a product story and a purpose story to tell.

After the show Bombas grew rapidly, expanding from socks into underwear, T-shirts, and other comfort basics while continuing to donate items with every purchase. The buy-one, donate-one model became central to its marketing and its identity, and the brand scaled into one of the standout direct-to-consumer success stories from the show.

As of 2026 Bombas is still operating at large scale and is frequently cited as one of the most financially successful Shark Tank investments ever, reportedly delivering Daymond John his best return. The company has donated well over 100 million clothing items through its giving program and continues to expand its product range.