Better Back
Dealback supporter which improves posture
Better Back appeared on Shark Tank in Season 7.
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From the show
The Shark Tank pitch
- $750K
- Asked for
- 7.5%
- Offered equity
- $10M
- Sought valuation
- $750K
- On-air deal amount
- 8%
- Deal equity
- $10M
- Implied equity valuation
Katherine Krug presented Better Back in Season 7, Episode 20. The episode aired February 26, 2016.
The ask was $750,000 for 7.5% of the company, an implied valuation of $10M.
Better Back reached a recorded on-air agreement with Lori Greiner for $750,000 and 8% equity. The record lists a $10M implied deal valuation. These are the reported on-air terms, not confirmation that funding was completed.
The index records 66 accepted on-air deals among 116 Season 7 pitches. Across 72 health & wellness pitches with known outcomes in the index, 60% are recorded as accepted deals.
Is Better Back still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Better Back?
We have not verified a current official store or active Amazon listing for Better Back. The product may be discontinued or sold under a different name.
Did Better Back get a deal on Shark Tank?
Better Back reached a recorded on-air agreement with Lori Greiner for $750,000 and 8% equity. The record lists a $10M implied deal valuation. These are the reported on-air terms, not confirmation that funding was completed.
Which shark made an on-air offer to Better Back?
Lori Greiner appears in the recorded on-air terms for Better Back. The deal answer above gives the recorded structure.
What season of Shark Tank was Better Back on?
Better Back appeared in Season 7, Episode 20, which aired February 26, 2016.
How much was Better Back asking for on Shark Tank?
The founders asked for $750,000 for 7.5% of the company, a $10M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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