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Bee Free Honee

Bee Free Honee

Deal

apple-based vegan alternative to honey

Season 7 · Ep 17Food & DrinkAired February 12, 2016

Bee Free Honee appeared on Shark Tank in Season 7.

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From the show

The Shark Tank pitch

$100K
Asked for
10%
Offered equity
$1M
Sought valuation
$210K
On-air deal amount
30%
Deal equity
$700K
Implied equity valuation

The pitch introduced Bee Free Honee in Season 7, Episode 17. The episode aired February 12, 2016.

On the carpet, the number was $100,000 for a 10% stake, which valued the company at $1M.

Bee Free Honee reached a recorded on-air agreement with Barbara Corcoran and Mark Cuban and Chris Sacca for $210,000 and 30% equity. The record lists a $700K implied deal valuation, compared with the $1M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Bee Free Honee appears among 116 Season 7 pitches; 66 are recorded as accepted on-air deals. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

The full story

Everything to know about Bee Free Honee

Bee Free Honee (often spelled Bee Free Honey) was an apple-based vegan alternative to honey. Made from apples, lemon juice, and cane sugar, it was designed to pour, taste, and bake like the real thing so vegans and anyone avoiding animal products could use it as a one-to-one honey swap.

The Bee Free Honee Shark Tank pitch landed in Season 7, which aired in early 2016. Founders Melissa Elms and Katie Sanchez brought their apple-based honey substitute to the Tank, and unlike a lot of niche food pitches, this one closed a deal. People still search for the bee free Shark Tank story because the product was unusual enough to stick in viewers' memory.

The deal was $210,000 for 30% of the company, split three ways among Barbara Corcoran, Mark Cuban, and guest shark Chris Sacca, with each shark putting in $70,000 for 10%. On paper it was a strong outcome: three sharks, a clean split, and a product with real shelf appeal.

Where Bee Free Honee is now

Bee Free Honee went out of business in 2019. The brand had genuine reach, landing on shelves at retailers like Whole Foods, Wegmans, and Natural Grocers, but demand for a vegan honey substitute stayed thin. Co-founder Katie Sanchez pointed to limited consumer adoption and the challenge of getting shoppers to swap honey for an apple-based alternative as the reasons the company wound down.

So whether you search for Bee Free Honee or the common misspelling Bee Free Honey, the answer today is the same: the product is no longer sold through official channels. The company has closed, and any jars still floating around are leftover stock rather than current production.

Is Bee Free Honee still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Bee Free Honee?

We have not verified a current official store or active Amazon listing for Bee Free Honee. The product may be discontinued or sold under a different name.

Did Bee Free Honee get a deal on Shark Tank?

Bee Free Honee reached a recorded on-air agreement with Barbara Corcoran and Mark Cuban and Chris Sacca for $210,000 and 30% equity. The record lists a $700K implied deal valuation, compared with the $1M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Bee Free Honee?

Barbara Corcoran and Mark Cuban and Chris Sacca appear in the recorded on-air terms for Bee Free Honee. The deal answer above gives the recorded structure.

What season of Shark Tank was Bee Free Honee on?

Bee Free Honee appeared in Season 7, Episode 17, which aired February 12, 2016.

How much was Bee Free Honee asking for on Shark Tank?

The founders asked for $100,000 for 10% of the company, a $1M valuation.

Is Bee Free Honee (Bee Free Honey) still in business?

No. Bee Free Honee, sometimes spelled Bee Free Honey, closed in 2019. Despite getting into stores like Whole Foods and Wegmans, demand for a vegan honey substitute stayed too small to sustain the business, and it is no longer sold through official channels.

What was Bee Free Honee made of?

It was an apple-based vegan honey alternative made from apples, lemon juice, and cane sugar, meant to replace honey one-to-one in recipes for people who avoid animal products.

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