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Shark Tank Index
Aura Bora

Aura Bora

Deal

Herbal sparkling water

Season 12 · Ep 11Food & DrinkAired January 22, 2021

Aura Bora appeared on Shark Tank in Season 12.

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From the show

The Shark Tank pitch

$150K
Asked for
5%
Offered equity
$3M
Sought valuation
$200K
On-air deal amount
15%
Deal equity
$1.3M
Implied equity valuation

Paul and Maddie Voge presented Aura Bora in Season 12, Episode 11. The episode aired January 22, 2021.

The ask was $150,000 for 5% of the company, an implied valuation of $3M.

Aura Bora reached a recorded on-air agreement with Robert Herjavec for $200,000 and 15% equity. The record lists a $1.3M implied deal valuation, compared with the $3M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

The index records 71 accepted on-air deals among 100 Season 12 pitches. Across 319 food & drink pitches with known outcomes in the index, 61% are recorded as accepted deals.

Is Aura Bora still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Aura Bora?

We have not verified a current official store or active Amazon listing for Aura Bora. The product may be discontinued or sold under a different name.

Did Aura Bora get a deal on Shark Tank?

Aura Bora reached a recorded on-air agreement with Robert Herjavec for $200,000 and 15% equity. The record lists a $1.3M implied deal valuation, compared with the $3M requested valuation. These are the reported on-air terms, not confirmation that funding was completed.

Which shark made an on-air offer to Aura Bora?

Robert Herjavec appears in the recorded on-air terms for Aura Bora. The deal answer above gives the recorded structure.

What season of Shark Tank was Aura Bora on?

Aura Bora appeared in Season 12, Episode 11, which aired January 22, 2021.

How much was Aura Bora asking for on Shark Tank?

The founders asked for $150,000 for 5% of the company, a $3M valuation.

Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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