Product Update

Is Squid Socks Still in Business? (2026 Update)

Is Squid Socks from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.

Shark Tank Index TeamJune 9, 20266 min read

Gabe and Jessica Miller built Squid Socks around a real parenting annoyance: toddler socks that will not stay on. Daymond John saw enough in the silicone grip design to take a bigger equity stake than the founders originally offered, and years later the brand is still shipping socks, just from a different web address.

The Short Answer

Yes, Squid Socks is still in business. The company sells through Amazon and its own site, though the official web address has shifted from squidsocks.com to squidsocks.ink, so anyone trying the original domain gets redirected rather than landing on a dead page.

That kind of domain change is easy to mistake for a shutdown if you only check the old URL and give up. The brand itself is active, with a full current product catalog and working checkout.

The Shark Tank Pitch

The Millers pitched in the Kids and Education category on Season 11, Episode 3, presenting a non slip toddler sock built with small silicone grip dots to keep it from sliding off small feet, a problem most parents of toddlers recognize immediately. They asked for 125,000 dollars for 20 percent of the company.

Non-slip toddler socks sit in a crowded but persistent category, since the underlying problem, small children kicking off socks within minutes of being dressed, does not go away as parenting trends shift the way some novelty baby products do, which gives a well-executed grip design a longer shelf life than flashier one-season baby gadgets.

The Deal That Got Done

Daymond John made the deal, funding the full 125,000 dollars requested but taking 33 percent instead of the 20 percent on the table, a significant jump in equity for the same dollar amount. John's background running a clothing and apparel empire made him a natural fit for a textile product, and the equity bump suggests he saw enough upside to push hard on terms before signing.

That bet paid off in the near term. The socks were flooded with orders once the episode aired, and the brand picked up outside recognition beyond the show itself, including a spot on The Today Show's 2018 holiday gift roundup and a Parents Magazine feature calling it a standout baby product.

The Today Show holiday gift list and the Parents Magazine feature both came from editorial teams independently evaluating the product, not paid placement, which means the recognition reflects outside validation of the sock's actual grip design rather than marketing spend translating into press coverage.

Squid Socks net worth in 2026

Squid Socks does not publish revenue or valuation figures, and no reliably sourced net worth estimate for the company is available as of 2026 beyond the deal implied valuation from the original pitch. At 125,000 dollars for 33 percent, that on air deal put the company's value at roughly 379,000 dollars at the time, a figure that is now well over six years old and does not reflect the brand's subsequent Today Show and Parents Magazine exposure or its continued Amazon sales.

Given the sustained product lineup, expansion into adult sizes, and continued retail activity, the company is very likely worth more than that original figure today, but no specific current number can be confirmed.

Where Things Stand Now

Squid Socks asked for 125,000 dollars at 20 percent, closed at the same amount for 33 percent with Daymond John, and has expanded from toddler socks into adult styles while keeping its Amazon listing and direct site active. The one wrinkle for anyone checking on the company is the domain move from squidsocks.com to squidsocks.ink, which redirects automatically rather than dead ending.

If you searched this page to see whether the non slip socks from Season 11 are still around, they are, sold under the same name at a new web address.

The expansion into adult sizing is worth flagging on its own, since it signals the company reading its own customer base correctly: parents who liked the grip technology on their toddler's socks asking whether a version existed for themselves. That kind of organic line extension, driven by customer demand rather than a pre-planned roadmap, is a stronger signal of a healthy ongoing business than a static single-product catalog would be.

Recorded pitch result

Recorded on-air deal

$125,000 recorded amount
33% equity
With Daymond John

These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.

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See the full Squid Socks pitch breakdown and reported terms →