Product Update

Is Sor Soap Still in Business? (2026 Update)

Is Sor Soap from Shark Tank still around in 2026? Its on-air agreement, what happened afterward, and current ordering options.

Shark Tank Index TeamJune 6, 20266 min read

Mark Cuban tested Sor Soap on himself during the pitch, and that kind of moment tends to either make a brand or become a punchline. For David Restiano and Dan Staats, the founders behind this muscle-recovery soap, it made the brand. Season 15 viewers who search for this company now are looking for a straightforward update, and the evidence points to a business that kept growing after the cameras left.

The Short Answer

Sor Soap is still in business. It sells through its own website, sorsoap.com, and has continued expanding its lineup of bar soaps and accessories since the episode aired.

It does not currently sell on Amazon, so the direct site remains the place to order. For a bootstrapped personal care brand, holding onto its own distribution rather than leaning on a marketplace is a deliberate choice that usually reflects better margins, even if it means less passive discovery for new customers.

The Shark Tank Pitch

Restiano and Staats brought Sor Soap to Season 15, Episode 20, pitching a therapeutic soap bar formulated for post-workout muscle relief, out of Brick, New Jersey, in the Sports and Outdoors category.

They asked for 100,000 dollars in exchange for 10 percent of the company. Mark Cuban tried the bar himself on set before making up his mind, a detail that stuck with viewers more than most pitch moments do, and it is the kind of hands-on due diligence that tends to signal a shark is seriously considering an offer rather than just being polite.

The Deal That Got Done

Cuban put up the full 100,000 dollars the founders asked for, but he doubled the equity, taking 20 percent instead of the 10 percent on the table. The founders accepted, giving up more ownership than they came in wanting in exchange for a shark who had literally field-tested the product minutes earlier and clearly believed in it enough to want a bigger piece.

That kind of hands-on validation from an investor tends to travel well after the episode airs, and it did here. The founders had stockpiled inventory three weeks ahead of the broadcast anticipating a sales spike, and it paid off: sales reportedly doubled within a single month of the episode airing, a jump that would have overwhelmed a team that had not planned ahead for the post-air rush most Shark Tank companies see.

Sor Soap net worth in 2026

No verified net worth figure for Sor Soap has been published by a credible source as of this writing, and this article is not going to guess at one. What is on record is a company description of itself as still bootstrapped from inception, with co-founder David Restiano stating that sales have almost tripled year over year in the seasons following the deal.

Tripling revenue annually, if it continues, would put the company on a real growth trajectory, but without an audited figure or third-party estimate, any specific dollar valuation for Sor Soap right now would be invented rather than sourced. A bootstrapped, tripling-revenue small brand is a positive signal even without a headline number attached to it.

Where Things Stand Now

Sor Soap has kept building since Season 15. The company's TikTok and broader social following has grown past 80,000, and the founders have expanded the catalog to include soap-saving bags and suction cup holders alongside the original bars, with a body wash line reportedly in development for customers who prefer liquid formats over bars.

Between the doubled post-air sales, the self-reported tripling annual growth, and the steady product expansion into complementary accessories, Sor Soap reads as one of the healthier post-Tank stories in this batch. The company has stayed lean and bootstrapped rather than chasing outside funding beyond Cuban's initial check, which fits with a brand still run by its two original founders.

If you are wondering whether the muscle soap Mark Cuban tried on himself is still around, it is, and it is still bootstrapped, still growing its social following, and still expanding its product line year over year.

That staying-lean approach is worth flagging, because a lot of the companies covered in updates like this one either raise a large round and burn through it chasing growth, or take a shark's investment and then struggle when the deal terms turn out to be more restrictive than expected. Sor Soap did neither. It kept the one deal that did close, with Cuban at 20 percent, and grew organically off word of mouth and repeat customers in a fitness and recovery niche that tends to reward products people can feel working after a hard workout.

Recorded pitch result

Recorded on-air deal

$100,000 recorded amount
20% equity
With Mark Cuban

These are the recorded on-air terms. The pitch fields do not confirm completed funding; a company update may report later closing, changed terms or a deal that fell through.

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